Mr Porter to launch its own luxury menswear brand

It should come as no surprise that when they decided to try their hand at creating an in-house brand, the results were seriously covetable.

By Pheobe Neuman 12/11/2017

Since its launch in 2011, Mr Porter has established itself as a one-stop-shop for the best luxury men’s fashion from designers both big and small. With years of experience scouting new names and predicting trends, it should come as no surprise that when the team decided to try their hand at creating an in-house brand, the results were seriously covetable.

Launching today, Mr P is the distillation of the Mr Porter team’s encyclopedic fashion knowledge into a host of stylishly updated classics. The label is centered around the 24-piece Essentials line — a range of seasonless wardrobe staples designed to carry you seamlessly from work to the weekend. Standouts include oxford shirts cut so that they can be worn both tucked in and untucked, sumptuous cashmere crewneck sweaters and chinos that are sure to do double time in your wardrobe. Building off of Mr Porter’s first foray into tailoring with the hugely successful Kingsman line, the Essentials range also features two slimly-cut suits.

These classically informed pieces are complemented by trend-led designs that will be released as limited-edition seasonal capsule collections. The inaugural capsule was inspired by Lucian Freud a 20th century British painter and portraitist and grandson of Sigmund Freud — at the height of his career in the 1950s. A statement-making red, white, and gray houndstooth overcoat and rugged work jacket rendered in luxe wool call to mind the sleek silhouettes that made the way for the ultra-slim styles of the swinging sixties, while the richly textured double breasted corduroy blazer nod’s to one of the biggest trends of today.

Mr P. is exclusively available on MrPorter.com

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Newson’s New Shoes

Australian designer Marc Newson collaborates again with R.M. Williams.

By Terry Christodoulou

11/02/2021

Polo Gets Personal At The Australian Open

Customisable Polo Ralph Lauren available exclusively at Melbourne Park.

By Terry Christodoulou

10/02/2021

Top 10 Men’s Shows For Autumn 2021

Everyone loves a top 10 list, so here are our top picks for best shows of the season.

By The Editors

08/02/2021

Louis Vuitton’s Latest Must-Have Accessory Is A Stuffed Animal

The newest ‘It’ bag is…a plushie?

By Annie Davidson

29/01/2021

LVMH ‘Cautiously Confident’ For 2021

Revenue trends improved in the fourth quarter, fuelled by an 18 per cent organic sales rise in fashion and leather goods.

By Joelle Diderich

27/01/2021

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected