Inside a bespoke sneaker lab like no other

A Californian sneaker start-up is putting its best foot forward with a bespoke program that will have sneaker freaks rejoicing.

By Justin Mastine-frost 04/08/2017

Bespoke sneaker fans have a new reason to get excited, and its name is No.One. The boutique outfit is operating out of a small workshop in Venice California, handcrafting sneakers in limited numbers as both off-the-shelf and fully bespoke offerings (from $A846). A small team of three cobblers can turn around a fresh pair of kicks in roughly two weeks, working on between 14 and 17 pairs at a time.

The brainchild of former Native Shoes creative director Mark Gainor and pro skateboarder Jimmy Gorecki, the duo plan to eventually flush the line out to 26 models — one for each letter of the alphabet. That said, the custom approach will always be a part of their mantra.

Generally, their customers have been mostly satisfied with choosing from a broad selection of materials and hides (including the funky basketball Horween hide sneakers seen above), though on request the firm has the capacity to build something completely from the ground up. Created as something of an antithesis of the mass production sneaker industry, No.One’s low production and staffing ensures the firm can remain malleable as industry trends shift.


Subscribe to the Newsletter

Robb Report AU - Newsletter Robb Report AU - Motors Newsletter Robb Report AU - Property Newsletter Robb Report AU - Lifestyle Newsletter Robb Report AU - Style Newsletter Robb Report AU - Business Newsletter Robb Report AU - Travel Newsletter

Stay Connected

You may also like.

A Noble Cause

Buy a shirt and help a young Australian teen hoping to stare down the odds.

By Robb Report


This ‘Disease-Resistant’ Jacket Was Designed to Kill Pathogens On Impact

Each jacket boasts nearly 11 kilometres of copper.

By Rachel Cormack


Giorgio Armani Taps Charles Leclerc For Made to-Measure Campaign

This is the first time the Formula One racer fronts a fashion ad.

By Sandra Salibian For Wwd


How Savile Row’s Tailors Are Planning for Life (and Business) After the Pandemic

Even before the pandemic, menswear’s Mecca was facing challenges. Now, it’s a reckoning. Here’s where the situation stands.

By Benedict Browne


Bernard Arnault’s $45 Billion Loss Won’t Derail His Plans for LVMH

The magnate has his eye on long-term investment.

By Martin Lerma


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected