Five menswear brands that need to be on your radar

Co-founder of The Armoury and menswear street-style star Mark Cho reveals five brands that you should be adding to your collection.

By Phoebe Neuman 03/04/2017

The Armoury is often the first place menswear aficionados turn to when they want to discover a new brand or to reinvigorate their wardrobe with pieces that are guaranteed to be high quality.

The cult-favourite haberdashery is known for stocking the best little-known and hard-to-come-by brands at its Hong Kong and New York City boutiques, and is often credited with being the only place where some of these brands can be bought outside of their home countries.

To help wade through all of the new names, we tapped co-founder and menswear street-style star Mark Cho (above) to walk us through the labels he thinks everyone should know. Keep reading to discover five brands from around the world that you should be adding to your collection. (

Ring Jacket

"Recently we have been on a real Japanese kick at the Armoury," Cho says. "There is one brand called Ring Jacket, which is the best suit factory in Japan. It does really beautiful lightweight tailored suits in fabric that you wouldn't necessarily be able to get from Italian, English, or French brands."

For autumn, he recommends picking up its Prince of Wales check jacket, $US1300 (about $A1710), which artfully combines traditional British fabric with Japanese tailoring. (

Baudoin and Lange

For shoes, Cho recommends London-based Baudoin and Lange’s made-to-order take on the popular Belgian-style loafer, $US400 (about $A525). "I like to think of [its shoes] as a development of the Belgian.

They apply some of the construction techniques] that you would think of for a harder-wearing bespoke shoe into the slipper design. It makes for a really great combination of style, practicality, and comfort." Cho only discovered the brand late last year, but admitted with a laugh: "I've got three pairs already." ([


Cho recommendsnCoherence for weatherproof coats that are "superior to Burberry, superior to Aquascutum — to all of those guys." He explains that the founder of the Japanese brand "is a total nut for vintage clothing. He reinterprets really old classics worn by famous designers, architects, artists, or philosophers."

One of the styles that the Armoury stocks, $US1750 (about $A2300), is "the exact same coat] that Albert Camus used to wear…and every time he sells [one], he includes a little illustration based off a photograph of Camus wearing it." ([

Tie Your Tie

When it comes to accessories, Cho's pick is Tie Your Tie (or Kenji Kaga, as the brand is known in Hong Kong) — another Japanese brand. "[The designer] has lived in Florence on and off for the last 20 years. He does a really beautiful range of seven-fold neckties."

He adds that the brand's ties, priced from $US310 (about $A410), are "really ties for connoisseurs. They are not for everybody, but for people who really love material. The design is quite '30s in terms of colour and the way the patterns are woven in." (

The Armoury

While the Armoury stocks beautiful, high-quality pieces from small brands around the globe, it also produces a few products in-house. At the moment, Cho's favourite is the City Hunter jacket, $US695 (about $A915), saying, "It is like the old English hunting jacket that used to be worn in the countryside…we redid it with a womenswear factory in Japan because they use a lot of construction techniques that aren't typically used in menswear."

The result is a jacket (available at the Armoury's Tribeca location) that is both soft and stretchy, and artfully structured — perfect for both the country and the city. (


Subscribe to the Newsletter

Stay Connected

You may also like.

Adidas’ Mushroom Leather Stan Smith’s

A sustainable step in the right direction.

By Demetrius Simms


Exclusive: Craig Green On His Moncler Genius Collection

The lauded designer brings the outdoors into focus.

By Terry Christodoulou


Robb Read: Cashmere In Crisis

The fabric synonymous with luxury is under threat from cross-border bickering, climate change and the global pandemic.

By Mark Ellwood


Sweden’s Understated Menswear Is Slowly Taking Over the World

The nation that gave us Ikea and Abba is turning out some of the most elegant clothing on the market.

By Benedict Browne


Brad Pitt And Brioni Team Up For New Collection

Based on the actor’s laid-back style.

By Rachel Cormack


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected