This is the world’s most exclusive and expensive car key

Only 56 people in the world will get to own the Senturion Key.

By Sam Yen 28/09/2017

Seven is the magic number for Senturion Key. The British brand fashions just seven of these unique smart bracelets per edition. Billed as wearable tech that is marketed as an electronic supercar key, the RFID technology embedded in the bracelet enables wireless syncing with a whole other array of devices, including jewellery vaults, reinforced safes and billion-dollar mansions. But the cars — Senturion Key works with Ferrari, Bentley and Rolls-Royce among others — capture the imagination. Which is why Usain Bolt has been hired as ambassador.

The collections consist of Racing, Lifestyle, Diamond and Meteorite lines. Standout pieces from each include Monaco (platinum, leather, titanium), St Barths (rose gold, blue carbon, titanium), Emperor (rose gold, black diamond, titanium) and Atlas (ancient meteorite, platinum). PRices start from £38,350 ($A57,100) and go up to £91,630 ($A136,450). The Meteorite collection is particularly interesting, as it contains shards of a meteorite and the unique Widmanstätten Etch pattern formed as the meteorite cools at zero Kelvin over millions of years in space.

The Senturion Key website is available in English, as well as Russian, Chinese and Arabic. Which is a nod to where its target market lies. Is there any chance that the production run could increase? Possibly in 2024, when the world’s population is expected to hit eight billion.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Drive Away In A BMW M8 Competition

A showcase of the very best the vaunted ‘M’ cars have to offer.

By Sponsored Content

23/06/2022

The World’s Fastest Cars Will Compete At This Weekend’s Goodwood Festival Of Speed

Vying for the famed hill-climb record will be the likes of Porsche’s LMDh racer, Hennessey’s Venom F5 and Rimac’s Nevera.

By Howard Walker

23/06/2022

BMW’s M3 Touring Wagon Is Finally Here

This is the first M3 wagon since the model was first introduced in 1986.

By Bryan Hood

23/06/2022

The New Bugatti Chiron L’Ébé

The hand-crafted hypercar is named after Ettore Bugatti’s eldest daughter.

By Bryan Hood

22/06/2022

Own This Steve McQueen Raced 1965 Lola T70

The antique race car has been meticulously restored and is presented in immaculate condition.

By Rachel Cormack

21/06/2022

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected