Ten of our favourite new golf drivers

We take a look back at the 2017 model-year drivers that had us feeling like titans at the tee.

By Michael Croley 06/10/2017

Once again, we are poised in the limbo between golf seasons. So, while we eagerly anticipate the debut of the new round of clubs for 2018, we thought we would take a look back at the 2017 model-year drivers that had us feeling like titans at the tee.

In previous years, there had been a lot of focus on driver adjustability, from moveable weights to the ability to manipulate the angle of the club face via the shaft. But now, some new drivers are eschewing those features and going back to fixed head positions. No matter which approach you decide upon, today’s club makers have given you plenty of options to mull over with your fitter. (And if you don’t have a fitter, you’re not maximising the potential of your game.)

So, whether you are looking for a game-improvement club or one that requires a bit more finesse, there is sure to be a new model that fits the bill. Here we present 10 of our favorite drivers released in for 2017.

## Cobra King F7

The Cobra King F7 (US$300 ($A385)) is an impressively weighted driver, which gives the club a sturdy feel in the hand. Although the club face seems a little shut at address, it hits balls right along their intended line. The company boasts that the “re-engineered Forged 8-11 Titanium E9 Face is a variable-thickness structure that is designed to be lighter, thinner, and hotter.” Translation: It delivers shots that are longer, straighter, and right down the middle. This is also Cobra’s first connected driver (created in partnership with Arccos), allowing golfers to track the distance and accuracy of every drive.

## Callaway GBB Epic

Upon impact, the Callaway Epic (from US$500 ($A645)) has a nice, muted sound to it — a big change from last season, when club makers were trying to make the driver sound like Howitzers. But don’t let your ears fool you. Even mishits rise to the horizon with this driver, covering the same distance as perfect strikes with other brands. Callaway attributes these gains in distance and ball speed to what the company calls “jailbreak technology.” The jailbreak system positions two ultra-light, ultra-strong titanium bars (connected to the crown and sole) behind the face. These bars reduce crown and sole deflection, allowing the face to take on more impact-load to focus more energy across more of the face, promoting longer average distance from swing to swing. High-handicappers and scratch golfers alike are going to like how the ball feels off the face of this club.

## TaylorMade M1

As reliably as the sun rises, you can count on TaylorMade to release at least a couple new drivers every year. And though they nearly flood the market, that doesn’t take away from the fact that their products are built for distance. Of the new clubs, the M1 (US$500 ($A645)) is my choice ahead of the M2. It is more adjustable than its counterpart — which feels lighter and whippier — and is intended to help increase swing speed. “The 2017 M1 driver has 43 percent more carbon than last year’s model,” the company explains. “The additional focus on multi-material construction saves weight to enable lower CG for better launch conditions and allows for an expanded T-Track for improved adjustability.” That adjustability is key to the company that gave us our first adjustable drivers, allowing players to customise and dial in their exact specifications.

## Honma Tour World 737

If Honma sounds foreign to you, that’s because the famed Japanese club maker is only now starting to make inroads into the U.S. market. The company’s Beres driver is the club heard round the world, as Japanese Prime Minister Shinzō Abe gave a 5-Star Beres to President Trump last year. That club — with a 24-karat gold-plated shaft and head—retails for US$5,000 (A$6430), but its impressive game-improvement technology is also found on the less expensive 2-Star, 3-Star, and 4-Star models.

The company’s Tour World 737 (US$500 ($645)) is a driver with the traditional look and feel Americans are used to. The club is solid at impact with great sound and a responsive movement off the face. Drives fly straight and the club is easy to square at impact. The company believes that by changing the forged process to a vertical grain flow rather than horizontal as in most clubs, it can increase ball speed and decrease the tendency of those that hit the ball left, meaning, you can swing as hard as you want. And while the 737 lacks the bling of the Beres, it doesn’t lack any show.

## Cobra F-Max and F-Max Offset

Cobra’s late-year entry for 2017 is the F-Max (US$300 ($A385)). The driver is designed for those with moderate to low swing speeds and utilises lighter shafts and swing weights, as well as midsize grips to help generate more power, launch, and distance through the hitting zone. The larger grips will prevent golfers from getting “flippy” at the bottom of their swing and allow the club to rest more comfortably in their hands. Unlike the F7, these are straight neck, non-adjustable drivers. An offset version is available that allows for maximum draw bias for the chronic slicer in your foursome.

## PXG 0811X

No company has burst onto the golf scene with more splash and substance than PXG. The brand’s clubs boast an intimidating look, combining high-end materials with unique design. The 0811X (US$850 ($A1100)) is an upgraded model from last year, featuring more carbon to decrease weight for increased swing speed and distance off the face. The company also designed the 0811X with a honeycomb insert made from TPE, a high-performance vibration-dampening polymer that enhances the club’s sound and feel. The company believes, “the honeycomb structure, which can then be repositioned around the club to optimize launch.” Drives caught dead on the face fly with enviable force but the only way to get this club is to take advantage of their fitting experience to ensure that you get the right shaft to maximise all that technology.

## Bridgestone TourB Series

Bridgestone TourB Series drivers (US$700 ($A900)) are offered in three unique models, the XD-3, XD-5 and XD-7, featuring a matte finish and adjustable hosel that allows eight face-angle/lie configurations. All come with interchangeable weights (2g, 4g, 6g, 8g, 10g, 12g) to dial-in preferred trajectory and shot shape. The company’s most popular model right now ix the XD-5, which has a 460 cc head and flat face with a shallow back like many of today’s most popular models and helps to promote a draw for higher handicapped golfers and an adjustable shaft allows players to tinker with the face angle. The clubs are bold looking at address and the company is just now entering the U.S. market after being a popular brand in Japan.

## Srixon 565 and 765 Limited

The 565 (for those with lower swing speeds) and the 765 (for more advanced players and faster swings) utiliSe new “stretch flex” cup-face technology, which extends the face farther around crown and sole to create a larger sweet spot. It also removes about four grams of weight to increase clubhead speed. The 565 plays with a draw bias and has a large head, while the 765 is fully adjustable and equipped with a smaller head. Both drivers are priced at US$450 ($A580).

## Miura Hayate

Miura’s new Hayate driver exhibits all the hallmarks of the company’s attention to detail and craftsmanship. It is designed to maximise ball speed and optimise launch characteristics for golfers of all skill levels. The shallow, 460 cc club head has a matte black crown finish, providing a clear contrast to its titanium face. Miura emphasises that the club features FWS (Floating Weight Structure) Technology. Inside the clubhead is a 35-gram arch that floats above the sole, providing an optimised centre of gravity that results in maximum ball speed and reduced spin. The clubhead has an adjustable heel weight, which allows for up to 8 grams of adjustability to optimise head weight and promote either a draw or fade bias. The Hayate driver is available in lofts of 9.5 and 10.5 degrees. Price: US$639 ($A820) and can increase depending on shaft choice. As a big fan of Miura irons, I feel like their hefty price tag is worth the cost.

## XXIO Prime

XXIO has steadily been making a name for itself in women’s golf, but its new Prime driver (US$850 ($A1100)) should make men take notice as well — and not just for the club’s gold coating. The Prime has a 460cc head, but at 45.75 inches long, it is nearly a full inch longer than most drivers. XXIO has expanded the sweet spot toward the face to increase forgiveness on mishits while also decreasing the face’s thickness. That decrease, along with the extended length, results in better rebound on drives and faster club speeds. The XXIO, like Honma, is a game improvement club, so players that want to work the ball will find its nearly impossible to fade (or slice!) their shots with it.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

How Off-the-Rack Suits Got Sophisticated Enough to Win Over Bespoke Guys

Ready-to-wear tailoring has never been better, and it offers even the most particular dressers a fast, easy platform for experimenting with their look.

By Aleks Cvetkovic 18/02/2025

The world moves fast—and for once, tailoring is moving a little bit faster.

Guys around the globe are rediscovering their love of suits, but many have determined that they can’t stomach the monthslong wait for bespoke. The good news? Ready-to-wear tailoring has never been better.

That’s in part because bespoke makers are beefing up their off-the-rack offerings. Anderson & Sheppard’s shop-in-store at N.Y.C.’s Bergdorf Goodman—the first outpost beyond its London flagship— opened in December with, among other things, a sharp wool-and-cashmere jacket in a delightful shade of teal. Huntsman’s recent fall-winter collection, billed as its most comprehensive assortment yet, offered everything from tuxedos to shooting breeches. Even Leonard Logsdail, Hollywood’s highly esteemed bespoke purveyor, is experimenting with hem-and-go models.

But non-custom tailors are upping the ante, too. Some of the best ready-to-wear suits on the market come from such brands, whose wholly distinctive points of view provide a welcome departure from the rigidity of many bespoke tailors’ house styles. The preponderance and diversity of such high-quality, easy-to-access threads has recast off-the-rack suits as the ultimate way to experiment with your look, not just a way for some to get dressed on the cheap. What’s more, it reflects the new reality that even people who suit up regularly might want to show up looking different on Thursday night than they did on Tuesday morning.

“Life nowadays is much more fluid,” says Chris Modoo, a London-based stylist who once worked as a tailor on Savile Row. “Things happen, invitations appear. You might get an invite for a black-tie party in the South of France for next Saturday.” Ready-to-wear is the obvious solution when you’re in a last-minute menswear quandary, but “it also means you can try new things.”

One maker worth a test-drive is Husbands Paris, founded by Nicolas Gabard, who sees his role as an “archivist of the past.” His look, inspired by stylish men such as Yves Saint Laurent, David Hemmings, and Gary Cooper, is unabashedly striking—think long, fully canvased jackets, broad lapels, structured shoulders, and wide-leg, high-waisted trousers. These wares are made in small workshops in Italy and Portugal, where craftspeople infuse them with high-end details such as hand-sewn buttonholes and silk bar tacks, a form of stitching that reinforces seams and pockets.

Thom Sweeney L.A. store Brett Wood

They’re the kind of touches any menswear enthusiast can appreciate—even if they’re the trees to Gabard’s style forest. Clothes like this are designed as a form of wearable self-assurance, enhancing what Gabard calls a “classically masculine” silhouette: broad shoulders, slim waist, narrow hips.

“Of course, tailoring has to fit well, but it also has to bring something else,” he says. “More and more [Husbands] customers want to be confident, powerful, and sexy in their outfit.”

When you want to look more suave than soigné, turn to the indie Milanese brand Massimo Alba, which is known for its chic casualwear but made its name with easygoing tailoring. “A great suit is not just about the way it fits but about the way it makes you feel,” says the eponymous label’s founder of his relaxed approach. “For me, the essence lies in balance, between structure and softness, elegance and ease. In my opinion, a suit should adapt to the wearer, not the other way around.”

Alba’s creations are cut from plush materials such as corduroy and flannel, featuring natural shoulders and only the lightest of canvasing in the chest, which results in a less-formal look. Which is not to say they aren’t workhorses: Daniel Craig wore one of Alba’s Sloop suits to dodge bullets in 2021’s James Bond film No Time to Die. “I always focus on fabrics that move with the body, details that whisper rather than shout, and cuts that allow for freedom,” Alba adds.

And freedom is precisely what this newfound inventory of great ready-to-wear tailoring provides. Modoo advises some clients to look to bespoke tailors for investment-level garments, such as morning suits, tuxedos, or the dark, serious stuff you might need for a funeral or odd courtroom appearance. “You know you’re going to wear these for 10 or 15 years,” he says. Let the new class of distinctive ready-to-wear step in when you want to try something that just wouldn’t make sense as a bespoke order. “Your pink-velvet blazer for the Christmas party? How well does that need to fit?”

London bespoke tailor Caroline Andrew is one of many who admits ready-to-wear has its place. Courtesy of Caroline Andrew

Fortunately, with so many options available, the fit is easier to dial in. You can expect most high-end operations to make a long list of changes, from ensuring that the seat of the trousers drapes appropriately to cutting working buttonholes on the jacket. For a peerless experience, you can always reach for garments from one of the many talented bespoke tailors offering ready-to-wear. At Thom Sweeney, such clothes are “all influenced by our bespoke cut,” says Thom Whiddett, who cofounded the brand with Luke Sweeney in 2007. “You try on [our ready-to-wear] jacket, and you immediately get a sense of the proportions and shapes that we put into a bespoke garment.”

That alluring sense of near-instant gratification is the point. For some, nothing will ever replace the distinguished feeling of slipping into a bench-made suit—and plenty are willing to wait for it.

“You have to mentally buy into the process and enjoy it,” says Caroline Andrew, a London bespoke specialist. “The journey is just as important as the finished product.” But ready-to-wear sets the time-strapped tailoring enthusiast down a different path: discovering new facets of your personal style at a record pace.

Buy the Magazine

Subscribe today

Stay Connected

Tom Brady Wears a Jacob & Co. Watch Decked in Yellow Sapphires to the Super Bowl

The $740,000 Caviar Tourbillon was an opulent choice for the former NFL star.

By 17/02/2025

Tom Brady was on the field tonight at the 59th annual Super Bowl game, and while the retired NFL hero—a seven-time Super Bowl winner (the most of any footballer in history)—wasn’t playing, he came dressed to impress with a $116,400 Jacob & Co. watch on his wrist.

Brady, who is a notable watch collector, recently sold off several of his timepieces at a Sotheby’s auction called “The GOAT Collection: Watches and Treasures from Tom Brady” this past December. Those timepieces ran the gamut from a Rolex Daytona Ref. 6241 to a unique Audemars Piguet Royal Oak with his name spelled out in diamonds across the salmon-colored tapisserie dial. His Rolex Daytona sold for over $1.5 million, and, in total, his auction raked in around $7 million. So, he’s well-equipped for a new watch purchase.

Whether or not he owns the six-figure sapphire stunner or it was a paid spot, the watch certainly stood out against his conservative but immaculately fit gray suit. “Tom Brady is the epitome of excellence, both on and off the field,” said Benjamin Arabov, CEO of Jacob & Co, in a press release sent out by the company shortly after Brady’s appearance. “We’re thrilled to see him wearing two of our most prestigious timepieces on the biggest stage in sports. The Billionaire Mini Ashoka and Caviar Tourbillon embody the precision, luxury, and innovation that define Jacob & Co. We’re honored to have him represent the artistry and craftsmanship behind every piece we create.”

Like much of Brady’s wrist candy, his 44 by 15.8 mm Caviar Tourbillon is not easy to come by. It is limited to just 18 pieces. It features hours, minutes, and a one-minute flying tourbillon in the JCAA43 movement with 216 components and 72 hours of power reserve. The movement itself is set with 338 brilliant-cut diamonds, while a total of 337 yellow sapphires adorn the case and dial. The clasp is decorated with another 18 baguette-cut yellow sapphires, and the crown comes with 14 baguette-cut yellow sapphires and one rose-cut yellow sapphire. As far as gem setting goes, this is one extraordinary piece, but it certainly seemed like a surprising choice for Brady, who was otherwise dressed like he just stepped out of a boardroom or a Ralph Lauren catalog.

Benjamin Arabov, son of Jacob & Co. founder Jacob Arabov, is now the CEO of the company. The 32-year-old recently took to Instagram to post that he was looking for a rebranding agency with experience in visual identity and packaging. As far as marketing goes, however, with Tom Brady, he’s golden.

Buy the Magazine

Subscribe today

Stay Connected

This Vintage Rolex Day-Date Has an Ultra-Rare and Coveted ‘Bark’ Design

The ultra-cool piece from Wind Vintage also comes in pristine condition with a desirable patina.

By Paige Reddinger 17/02/2025

Over the last four years there has been a resurgence in interest for 18-karat yellow gold watches. Much of that is due to fatigue over the long-running craze for steel tool watches, but it is also in part due to the rising value of gold (which shows no sign of slowing), rendering these once undesirable pieces increasingly worth collecting. Add to that the fact that, in some niche and stylish circles, unusual bracelet treatments, gem-setting, and interesting dials are becoming increasingly appealing and you have a new wave of watch collecting emerging. Steel sports watches are still the bread and butter for most dealers, but as pockets of interest in more unusual timekeepers, often from younger and fashion-forward collectors, continue to rise we’re seeing some really fun pieces pop up on the market. Case in point: This 1980s Rolex Day-Date in 18-karat yellow gold with a sapphire and diamond dial from Wind Vintage currently available exclusively on The Vault.

It wasn’t that long ago that dealers had a hard time unloading an all-gold gem-set piece. Eric Wind, the notable dealer and founder of Wind Vintage, says five years ago he would have sold this piece for around $23,000 to $28,000. The asking price today? $45,000. “It is very rare,” he tells Robb Report. “I think that was all clearly hand-done. Funnily enough, bark watches were not very desirable in the past. You know, even five to 10 years ago, they were very, very hard to sell. But, over the last three to five years, there’s been such an emergence and interest in jewellery and watches and work like that engraving and other kind of artistic forms that the watches took.” The style of engraving he is referring to on this watch can be seen on the bezel and middle links of the bracelet that is referred to as “bark” for its rough tree-like appearance.

“Bark” engraving on the bezel and bracelet of the Wind Vintage 1980s Rolex Day-Date
Courtesy of Wind Vintage

And while the bracelet is certainly a notable feature that will stand out in a sea of Submariners and Daytonas, the dial is also worth bragging about. Its diamond minutes track and sapphire hour markers are executed in what is known as a “string dial” because it looks like a string of pearls. “They’ve become very popular,” says Wind. “They were very expensive back in the 80s, just because of the cost of the stones, and there are just not many that exist on the planet.” Likewise, Wind says the canary yellow matte dial is not something he comes across often, having only seen a couple of others.

An up-close look at the patina and “bark” engraving on this 1980s Day-Date from Wind Vintage.
Courtesy of Wind Vintage

Part of what makes this watch so hard to find on the market is that pieces like this often didn’t survive past their ’80s heyday. “A lot of times these watches were so undesirable that dealers would replace the bezel inserts and put on fluted inserts, or smooth bezels or fluted bezels and melt down the bracelets or polish the center link so they looked like a standard Day-Date. Those dealers should have learned that what goes around, always comes around. Now with these interesting Rolex watches on the rise, they’ll become even harder to find.

A Wind Vintage 1980s Day-Date with “bark” engraving and a gem-set “string dial”
Courtesy of Wind Vintage

If you’re interested in the piece and want to speak to Wind about it IRL, he will be at Robb Report’s House of Robb event in San Francsico today during the NBA All-Star weekend.

Buy the Magazine

Subscribe today

Stay Connected

Soccer Star Kylian Mbappé Is Now an Investor in Watch Marketplace Wristcheck

Just like Jay-Z.
Published on February 7, 2025

By Abby Montanez 11/02/2025

Kylian Mbappé just went from brand ambassador to investor.

The celebrated French footballer, who currently plays for Real Madrid, has taken a stake in luxury watch trading platform Wristcheck, Hypebeast reported lat week.

Off the filed, the 26-year-old soccer star is a known timepiece collector and has served as an ambassador for Swiss marque Hublot since 2018. With this new partnership, the forward joins a growing group of influential backers, including Jay-Z. The rapper and business mogul took an equity stake in the Hong Kong-based company last summer as part of a recent funding round of $7.9 million.

“I’m thrilled to join Wristcheck as an investor through Coalition Capital,” Mbappé said in a press statement. “As a Hublot ambassador and someone passionate about watches and innovation, I see Wristcheck as a platform that truly understands the next generation of collectors. They’re reshaping the watch industry with a forward-thinking approach that blends technology, transparency, and creativity.” Mbappé did not immediately respond to Robb Report‘s request for comment on his new business endeavor.

Kylian Mbappé is an investor in online watch shop Wristcheck.
Tnani Badreddine/DeFodi Images via Getty Images

Launched in 2020 by renowned horophile and Instagram personality Austen Chu, Wristcheck offers a platform for collectors to buy and sell pre-owned watches that have been authenticated by Swiss-trained watchmakers. Since it was founded, the company has raised more than $21.6 million in funding from investors including the Alibaba Entrepreneurs Fund, Gobi Partners GBA, and K3 Ventures.

Mbappé, meanwhile, has achieved remarkable success in his soccer career. He won the 2018 FIFA World Cup with France, becoming the youngest player to score in a final since Pelé. At PSG, he has secured multiple Ligue 1 titles and domestic cups. Individually, Mbappé has earned the Ligue 1 Player of the Year award and regularly features in top European scoring charts. And in 2020, he was ranked the world’s highest-paid player, surpassing rivals Cristiano Ronaldo and Lionel Messi.

Buy the Magazine

Subscribe today

Stay Connected

Sotheby’s Will Put on the Largest Auction of Breguet Watches in Decades This Fall

To celebrate the revered watchmaking house’s 250th anniversary, the sale includes rare collectibles belonging to living Breguet family members.

By Paige Reddinger 11/02/2025

Interest in Breguet has experienced a quiet resurgence among savvy collectors who appreciate the brand’s deep-rooted watchmaking heritage. This growing enthusiasm will soon take center stage with an upcoming auction that shines a significant spotlight on the storied Maison.

Founded in Paris 250 years ago, Abraham-Louis Breguet was one of the most influential watchmakers in history, best known for inventing the tourbillon and the automatic winding system—along with many other groundbreaking innovations. His legacy continues to inspire modern masters such as F.P. Journe and Philippe Dufour. You can see Breguet’s influence pointedly in pieces like F.P. Journe’s famous Chronomètre à Résonance timepiece, voted one of Robb Report‘s 50 Greatest Watches of All Time.

Now, Sotheby’s has announced “the largest sale of Breguet timepieces in three decades.” Though the auction won’t take place until November, the auction house is already working to build anticipation. In the meantime, it might be wise to brush up on the most coveted Breguet references.

Breguet 1827 Perpétuelle à Tact watch made for King George IV Breguet

What may pique collectors’ interest is the sale is being curated in conjunction with Breguet and Emmanuel Breguet, the vice president and head of patrimony, who happens to be a descendant of the original Monsieur Breguet. So far, the only timekeeper publicly associated (at least visually) with the auction is the 1827 Perpétuelle à Tact watch made for King George IV. Still, it hints at the historic level of pocket watches, wristwatches, and clocks that will be on offer. Abraham-Louis Breguet was a frequent supplier of high-end and state-of-the-art timepieces for royalty, including Marie Antoinette, Napoleon Bonaparte, and King George III.

Other highlights include an open-faced montre à tact (a watch that replicates the internal hour hand on the cover of the pocket watch via an arrow so that time could be read via touch) with a calendar and moonphase indications that was the inspiration for the Ref. 3330. A pendulette with alarm, perpetual calendar and repeater, and a two-color gold open-faced tourbillon watch is said to be a part of the sale, although no images were provided as of press time. More info on what will be in the sale will come this spring.

Buy the Magazine

Subscribe today

Stay Connected