Svalbaroi might be the world’s most expensive bottled water

It is claimed to be entirely mineral and pollutant free, harvested from only the hardest chunks from the heart of an Arctic iceberg.

By Sam Yen 24/08/2017

Would you pay €69.95 ($A104) for a bottle of water?

Even at the elevation of excess that Robb Report operates at, that seems a bit ludicrous. Yet, that’s the asking price for a bottle of Svalbaroi water. You could, however, buy in bulk, with a case of six 750ml bottles dropping the individual price down to a mere €59.95, or $A88.95.

Conceptualised and ‘created’ by Jamal Qureshi, a Norwegian-American businessman who cut his teeth on Wall Street, the water in the bottles comes from fragments of glaciers originating from the Nowergian Svalbard archipelago, within the glacial purity of the Arctic Circle.

Qureshi visited Svalbard in 2013 and brought back part of a Svalbard iceberg for his wife in the form of water. Inspired by this, he convinced the governor of Svalbard to allow him to sail an icebreaker twice a year – in summer and autumn – into a region where glaciers disgorge portions of themselves into the sea, creating icebergs. Cubes of ice (each weighing a ton) are sliced away and fished off from the floating bergs, then taken to the town of Longyearbyen to be melted down – by hand, mind you – into the ‘purest, polar iceberg water’. Each expedition yields 15 tons of ice, enough to produce 13,000 bottles.

That sounds like an artisanal journey for mere water, which is why Svalbaroi – the ancient Viking term for the Svalbard islands – is packaged with designs cues exceeding even the rippling shapes of Tynant, remarkably resembling a premium vodka. Svalbaroi claims it is entirely mineral and pollutant free, harvested from only the hardest chunks from the deepest heart of the iceberg.

While we’d like to get our hands on this, we do hope that Qureshi is not a climate change skeptic, because the icebergs of Svalbard could very well be ‘endangered species’ soon.


Subscribe to the Newsletter

Stay Connected

You may also like.

The Macallan Teams With Legendary Pop Artist Peter Blake

Each 54-year-old features a bespoke collage created by Blake.

By Rachel Cormack


Kenzo Takada’s Art And Furniture Collection To Be Auctioned

The contents of the designer’s apartment in Paris, including homewares and clothes, will be auctioned by Artcurial in May.

By Joelle Diderich


Penfolds’ New Collection Blends Wine From Australia And California

With its groundbreaking “wines of the world” blends, Penfolds combines the best of Australia and California into singular new vintages.

By Janice O'leary


How To Tell If Your Keith Haring Is Fake

Below, the telltale signs the artwork may have an authentication issue, according to an expert.

By Richard Polsky


Glenfiddich’s Lunar New Year Celebration

Personalised, limited-edition packs champion “The Great Homecoming.”

By Terry Christodoulou


Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected