Surf’s up, waste is down at Jaguar Land Rover

Waste products from the automotive world are being put in the ocean – in the form of surfboards made of recycled polyurethane.

By Caitlin Wright 28/09/2017

Jaguar Land Rover is making its first foray into the ocean, but it’s not what you might expect – it’s not making an amphibious car like fictitious spy James Bond’s Lotus Esprit. Instead, they are recycling plastic from old design concept models and using it to contribute to the making of surfboards.

At the very beginning of the car design process, polyurethane is used to make life-sized clay models of the future cars. The polymer forms the ‘skeleton’ of the model, while the clay inside is recycled and re-used on site.

Now this skeleton is being shipped up and sent to SkunkWorks Surf Co as part of the ‘Waste to Wave’ project.

Trying to make surfboards more environmentally friendly is not a new concept. There are many toxic gases emitted in the creation of polyurethane, the main surfboard ingredient, and the industry has been working towards finding sustainable ways to create boards.

There are a variety of ways that styrofoam scraps can be broken down and recreated into surfboards, as well as using more natural products like sustainable wood.

However there’s probably nothing quite like this.

According to SkunkWorks co-founder Ricky Martin: “When Jaguar Land Rover approached us with their idea of reusing polyurethane, we couldn’t wait to get started in helping reduce their waste – a subject that is very close to my heart.”

The surfboards have been tested by the best and given the thumbs-up. England’s number one surfer, Lucy Campbell, put one of the boards through its paces at Whiterocks beach in Northern Ireland.

“I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome,” she says.

With an estimated 8 million tonnes of plastic dumped in oceans every year and taking hundreds of years to decompose, every little bit makes a difference.

The surfboard debuted in London’s Jaguar Land Rover Tech Fest.

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Global Wealth Soared To A Record $760 Trillion Last Year

According to a new report, the surge was aided by assets such as art, wine and property.

By Tori Latham

14/06/2022

A Jeff Koons Balloon Sculpture Is Being Auctioned To Raise Millions For Ukraine Aid

The work titled ‘Ballon Monkey (Magenta)’ is being offered by Victor and Olena Pinchuk in a Christie’s sale on June 28.

By Demetrius Simms

10/06/2022

How To Choose The Right Personal Trainer

A saturated market spruiking all sorts – cut through to what really matters and align with a trainer set to deliver results.

By Lachlan Rowston

02/06/2022

Yamazaki Broke Its Beloved Single Malt Whisky Down Into a New Limited Edition Collection

The line is made up of four expressions—Puncheon, Peated Malt, Spanish Oak and Mizunara.

By Bryan Hood

20/05/2022

The Gold Dinner Turns 25

A quarter-century of giving back to be celebrated in style.

By Terry Christodoulou

17/05/2022

Buy the Magazine

Subscribe to Robb Report today!

Subscribe today

Stay Connected