Robb Report Australia

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Tinder launches ‘Select’ app exclusively for rich and famous

All you need is love, sang The Beatles in 1967. Fifty years later, dating apps such as Tinder make it easy to find a partner online. Not so much, though, if you are a high-net-worth individual (HNWI), celebrity or CEO, whose activities or proclivities may gleefully be reposted elsewhere.

A number of dating apps claim to cater to “the one per cent”, whose need for discretion is greater than most or who only wish to meet others of similar wealth/social standing. There’s The League, which is shamelessly elitist, and Luxy, which describes itself as “Tinder without the poor people”.

Not to be left behind, Tinder has launched Tinder Select which, the techcrunch.com website reported this week, is a “secret, members-only version” of Tinder with CEOs, supermodels and “other hyper-attractive/upwardly affluent types” in its sights.

According to the TechCrunch site, Tinder has selectively invited certain of its members to download an app that allows them to switch back and forth between the normal site and the ‘Select” one, further inviting them to selectively tap their friends who fit the “Select” profile. But if you’re not hand-picked by Tinder, or invited to join someone else who has been, Tinder Select remains invisible.

Will Tinder Select take off with the HNWI community? We asked Sydney-based bespoke concierge Michael Jarosky, who creates luxurious itineraries for high-wealth individuals and frequently chaperones their travels in Sydney and around Australia. Jarosky is also the author of a book, Swipe: The Game Has Changed, a memoir of a year he spent dating exclusively using the Tinder app.

Jarosky2

After regularly travelling and socialising with celebrities and high-powered CEOs, Jarosky (above) believes there is a need for an exclusive-entry dating app, likening their needs to the class system on commercial airlines. “The first class cabin can be where business and social connections are made, handshakes and possibly flirting abound. You don’t see first class passengers heading back to economy to socialise, do you?” he says.

“Tinder Select is an extension of that first class cabin, so one income group can flirt with their own - like is with like. That’s why there’s demand.

“Also, because Tinder Select offers privacy. Not long ago, Tinder offered ‘verified’ profiles to those with a public image, yet they were still swiping with the masses – gossip pages must have loved it. With Tinder Select, they’re now allowing only select individuals into the dating game - offering privacy and a certain level of clientele to pair up with.”

Some of Jarosky’s clients have no need for dating apps, he reveals. “International athletes and household names are a bit different. When you sit behind the ropes in a nightclub and your tab easily hits five digits, the party always comes to you. You walk the streets, and people are calling their names. For individuals like this, Tinder Select is simply an unnecessary app,” he says.

Will Tinder Select succeed in connecting HNWIs, celebrities and captains of industry to each other? “I don’t envision the wealthy with smartphones out and heads down swiping at Monaco during this year’s F1. I see them socialising with those in front of them while watching the race, partying on the superyachts, and drinking champagne in the nightclubs – smiles connecting with smiles, not swipes,” he says.

“For now, I can only predict a few HNWIs will hear of Tinder Select and think ‘Ah, I’ll check this out for a month and see how it goes.’ But hey … if one Hollywood name sneaks out there that utilises Tinder Select? It would be a PR dream and possibly (become) the hip place for the wealthy to meet.”

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