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Graff honours new Parisian boutique with equally impressive 105-carat diamond

Known as the purveyor of some of the world's rarest diamonds, Graff celebrated the opening of its new Place Vendôme store last month by naming an exceptional 105.07-carat D flawless pear-shaped diamond in honour of the new boutique.

The newly unearthed Graff Vendôme was recently released from the Graff workshop where expert cutters spent months determining the best way to cut the rough stone to maximise its light, brilliance, and size before embarking on the arduous process.

Located next to the newly renovated and reopened hotel Ritz Paris, the lavish Graff boutique was designed by architect Peter Marino. With over 55 stores worldwide, this new location marks a fresh design concept for Graff stores that features a lighter, airy mood with French limestone and grey-pattern floors, and floor-to-ceiling arched mirrors that capture the outside light. The store presents a wide array of diamonds, rubies, sapphires and emeralds, along with a full range of men's and women's timepieces.

( graffdiamonds.com)

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