Robb Report Australia


The little Aussie bag of stress-busting goodness

Two Australian companies have been singled out by entrepreneur Arianna Huffington to join a global pitch to fight burnout and stress.

Huffington, a businesswoman and author who was the founder and editor-in-chief of the Huffington Post news organisation, has turned her attention to a new project, Thrive Global, which aims to offer sustainable science-based solutions to enhance well-being and performance.

Goodnight Co hero - INTEXT

She selected products from Australian companies Goodnight Co. and Kikki.K as part of the project’s launch at a pop-up store in New York City on Wednesday.

For the launch, Goodnight Co. has supplied the “Arianna Huffington Travel Essentials Kit”, a small travel case containing a silk pillowcase, silk eye mask, sleep roll-on, revitalize roll-on, and ear plugs.

Goodnight Co travel kit

Goodnight Co. founders Shea Morrison and Danielle Knight are Australia’s self-anointed “sleep partners”, retailing a range of products that promote good sleep. “We believe sleep is the cornerstone for good health, and if you don’t get a good night’s rest, it’s going to affect all areas of your life,” says Morrison (below, right).

Goodnight Co - Morrison and Knight

Also selected to contribute to the Thrive project is Australian-owned stationery and gift brand Kikki.K, which has worked with Huffington to produce a Thrive Journal, Gratitude Journal and Dreams Journal as part of the Thrive collection of products.

Kikki.K thrive journal

Thrive Global spokeswoman Monica Lee says the Thrive project aims to prioritise sleep, well-being and productivity.

“Recent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusion. Thrive Global knows, instead, that when we prioritise our well-being, our decision-making, creativity and productivity improve dramatically,” she says.

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