Eight Luxury Cycling Brands

Spring’s here – time to saddle up with our favourite labels for the roads ahead.

By Terry Christodoulou 01/09/2020

Yes, we’ve heard the jibes about MAMILs (middle-aged men in lycra), but the essential uniform of serious cyclists – and weekend warriors alike – needs to be form-fitting, technical and comfortable for the long-haul.

But then it also doesn’t need to be a garish display of wankery either.

Here, the eight luxury cycling apparel brands we approve.



Sydney’s Attaquer (French for attack) brings an unapologetic approach, as seen in its use of bold logos, profanities inscribed inside collars and brash colour combinations. It’s all technically very capable, with the brand opting for high quality Italian fabrics with moisture wicking technology built for durability and comfort.



This Australian label delivers eye-catching style paired to comfortable apparel courtesy of cutting-edge fabrics constructed in Italy. For example, its latest Echo Pro base layers jersey features honeycomb mesh sleeves for airflow, combined with soft knitted Italian fabrics for ease of use. With sustainability a core value, MAAP has its sights set on creating futuristic and functional designs with a conscience.



Launched in London in 2004 as an exhibition of cycling memorabilia, Rapha has comer to secure a global name for itself (and divide the wider cycling community) with a fashion-forward approach to two-wheeled kit. The brand utilises material like stretch-jersey that’s a poly-wool blend, offering flexibility, warmth and moisture wicking properties in an array of styles that ride (sorry) the line between classic and modern.


Pas Normal Studios

Founded in Copenhagen in 2015, Pas Normal Studios pieces together the signatures of Scandinavian design with comfortable, workable fits made from high-performance, moisture-wicking fabrics. Garments are handmade in Italy and go beyond bibs and base-layers to include jackets and gilets for winter riding.


Café Du Cycliste

Two friends climbing the hills of the Cote d’Azur stopped and decided to start a  cycling apparel label. Café du Cycliste brings together first-class cycle wear, combining modern performance with French elegance that pays homage to the roots of French cycling – think blue and white stripped jerseys and stylised riders’ caps. Born on the coast, the gear is aimed at keeping things cool (in all meanings) and comfortable.



Cycling apparel pioneers since 1876, they’ve invented the skinsuit, the sublimated jersey and the first lycra shorts used in professional racing – leading them to a cabinet of trophies with people sporting Castelli wears. Expect Italian classicism from this brand, mixed with the necessary modern tech required to stay in the race.


De Marchi

With over 70 years of sporting experience, De Marchi knows a thing or two about cycling apparel. Famous for the use of superior quality merino wool, the Italian label was one of the first to introduce circular knitting construction and has long been the benchmark for cycling gear.


Black Sheep Company

Naturally, the Black Sheep Company’s clothing stands out. Founded in Australia in 2014, the label aims to marry form, function and individualism – a standout for those who want to lead from the front.



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