PRADA joins forces with Mr Porter to launch new bowling-inspired collection
PRADA has teamed up with online menswear retailer Mr Porter to release an exclusive capsule collection steeped in bowling nostalgia.
It's the first time the luxury Italian powerhouse has joined forces with the online juggernaut after originally resisting any retail collaborations.
The 32-piece capsule draws from eras of bowling popularity – the 1950s and 1980s and features camp-collar shirts in Hawaiian and pop-cartoon prints, cardigans, blouson jackets in satin and suede and two printed T-shirts with exclusive PRADA bowling logos. Loafers, creepers and cap-toe derbies make up the exclusive offering of shoes.
Stefano Cantino, Prada Group Strategic Marketing Director, said the collaboration is an exciting venture for the brand.
"PRADA's DNA is in fact about creating products which are really breakthrough that may at times surprise customers, while bringing ideas and ideals to life.
"We strongly believe that this partnership with one of the major menswear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward," he said.
To purchase a piece from the collection visit www.mrporter.com/prada