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Dior Homme takes it to the streets, BMX-style

First teased in an Instagram post by artistic director Kris Van Assche, the Dior Homme BMX bike takes the high fashion brand down to the rugged urban streets.

A collaboration with Paris-based BMW manufacturer Bogarde Bikes, the couture bike is sleek, slim and elegant – the same silhouette that characterises Dior Homme on the runway.

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The Dior Homme BMX bicycle is now available in key boutiques across the world. This move to embrace adrenaline, even in a chic form, might be surprising, but this new direction by Van Assche was not unheralded; Dior Homme launched the knitted B21 sneaker in October and, reaching further out to the streets, plans to unveil branded skateboards next year.

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