Robb Report Australia

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Porsche hits the road in drive for new customers

Porsche is on the hunt for new customers and has hit the road to find them. Porsche Cars Australia has launched the ‘Porsche in Motion’ experiential roadshow, giving potential customers a personal Porsche experience.

There are two opportunities to immerse yourself in all things Porsche – firstly, a brand experience ‘pod’ which uses LED screens, virtual reality stations, sound and vision touchscreen consoles, and Porsche Driver’s Selection display.

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The second pod will feature Porsche’s new car range and give potential customers an opportunity to configure their own Porsche via the ‘fitting lounge’ and Porsche Car Configurator. There will also be select models available to test drive.

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The muscle to tow these experience pods around Australia is provided by a pair of Porsche’s 283 kW Cayenne S Diesel Platinum Edition SUVs.

Says Porsche Cars Australia CEO and Managing Director, Sam Curtis: “The concept allows us to reach a new audience through an innovative and complete brand experience.”

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Porsche in Motion will make three stops during the remainder 2017:

Wednesday 1 November to Sunday 5 November – Byron At Byron Resort & Spa

Friday 24 November to Sunday 26 November – Geelong Revival Motoring Festival

Thursday 7 December to Sunday 10 December – Newcastle Museum Forecourt

2018 dates and locations are yet to be announced.

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