These Next-Gen Supersonic Jets Want to Replace the Concorde. Will They Ever Take Off?
Skeptics think not, but a core of true believers are inching forward with new designs and test flights.
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To dig into the state of supersonic flight these days is to invite an unlikely conversation about cell phones. Three out of five experts in the field compared the smartphone of 20 years ago with a future generation of jets that hope to blow past Mach 1.
“Think of the original iPhone. In those early days, it made huge leaps every year. That’s where we are with supersonic,” says Blake Scholl, CEO of Boom. “Tech advances in S-curves. Products go through periods of slow development, then rapid improvement, then level off again to incremental gains.”
The Concorde, the world’s only commercial supersonic jet, was the big, clunky plastic phone that the very wealthy first had in their cars, while the new breed of supersonic jet is a flip phone with a keyboard that, according to supersonic’s believers, will eventually morph into the sleek, multifunction supercomputer that has become so affordable that it’s available to almost everyone.
“It’s taken longer than we would’ve hoped, but there will absolutely be supersonic flight,” says Vik Kachoria, the CEO of Spike Aviation. “We think supersonic will offer a lot of value and will be very useful.”
Not everyone shares his certitude.
Boom Aerospace
“If you go back and look it up, starting from the ‘90s, proponents of supersonic flight say it is always 10 years away,” says Brian Foley, a business aviation industry consultant. “Why 10 years? Probably because it’s a number that’s not too distant, but far enough that when the time comes, no one will remember all the promises you made and failed to deliver on.”
One hopeful, Aerion, which counted Boeing and Lockheed Martin as investors, shuttered in 2021 after nearly 20 years of planning for its next-generation AS2 supersonic business jet. If any private company had the potential create a new commercial supersonic reality, it seemed to be Aerion. The backers invested billions and hired top aerospace engineers to work on the minutia of flight beyond Mach 1.0, or 1234 kph.
Then, out of the blue, the company shut down because it couldn’t secure long-term investors who believed in supersonic’s potential. “They had put together amazing talent,” said aviation consultant Rollie Vincent, who did some work for Aerion, shortly after the closure. “The number of PhDs per square foot was off the charts,” he said. “But they weren’t building things. They were trying to refine design and purify aerodynamics. At some point, everybody, including investors, want to see real parts.”
Aerion
Boom, now leading a handful of private supersonic aircraft developers, seemed to realise early that it needed hardware to demonstrate its progress. The company launched its XB-1 demonstrator jet on March 22. Its initial flight topped out at less than 240 knots, but for the first time since the Concorde, a non-military plane built for supersonic speed executed a successful flight. If future test flights progress as projected, the XB-1 could make a run at the sound barrier within a year. And the company’s 150,000-square-foot production facility in Greensboro, N.C., is on schedule to open in late ‘24.
Not far behind, NASA’s X-59 experimental craft should make its first flight later this year. The jet, a product of the QueSST project, represents the government’s attempt to reduce the sonic boom, a key development for supersonic’s commercial future, since it’s illegal to break the sound barrier over land in the U.S. and most other countries.
“The key to lowering the boom is in shaping the airplane and the wing, smoothing them out so the shock waves don’t combine,” says Dave Richwine, deputy project manager for technology on the X-59. “NASA is working at a fundamental level and, hopefully, the industry will bring it all together.”
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There are signs that approach is working. Spike has absorbed much of NASA’s work while modifying and applying the theories to a larger craft, its 12- to 18-seat business jet called the Diplomat, which won’t launch until at least 2026. Like the X-59, it aims to reduce the boom by manipulating and flattening the sonic waves so they’re directed upwards and largely cancel each other out. The goal is a sonic “thump” or a ground-level sound of roughly 75 decibels perceived, akin to a closing car door.
Exosonic, which is developing unmanned supersonic drones for military training and a 70-seat passenger jet, expresses a similar goal on sound, and is part of the group rallying to change the current law. Instead of a speed limit, builders want a sound limit, so it doesn’t matter how fast a plane flies, so long as it doesn’t rattle the windows of the houses it passes over.
Boom is less preoccupied with noise. Scholl says at some point, a standard will be issued and Boom will meet it. For now, the company plans to address the issue by only going supersonic over the ocean. Over land its planes, says Scholl, will operate 20 percent faster than current commercial jets.
NASA
In theory, Boom’s XB-1 will eventually lead to the Overture, the 64- to 80-seat commercial aircraft the company plans to build once it dials in the technology. American, Japan Air, and United have all put in non-refundable preorders of Overtures, and Scholl hopes the plane will be flying with passengers by 2030.
“We’re very engaged with the FAA and we’ve already received our G1 certification,” Scholl explains. “It’s a long list of boxes we have to check, as it should be, but we’re locked in on the needs and all we have to do is meet them.”
All these supersonic projects feature a modified delta wing and a long, tapered nose that gives the craft a more futuristic, streamlined profile than the Concorde. Aesthetically, the designs are attractive, but they also make it impossible for pilots to see, a problem solved by a system of cameras mounted on the exterior. The XB-1 includes an augmented reality overlay with guidance for the pilots.
Boom Aerospace
Spike, which has a longer development timeline, eliminated almost all the windows on the body, replacing them with hi-definition flat screens that run the length of the cabin, on which they can project the exterior view—or a movie or “anything you can put on a computer screen,” says Kachoria.
The Spike chief executive compares the Diplomat to a Gulfstream, with a customisable interior and the option of plush, oversized seats, and Exosonic too plans a business jet version, with three suites, executive seating, and full-recline chairs. Across the supersonic category, weight limitations will reduce the capacity for the kinds of comforts found in typical first-class service, but other considerations will, presumably, make up for any lack of poshness and interior space. “Instead of getting upgraded to business class, someone might get upgraded to supersonic,” says Kachoria. “You won’t have fancy plates, but you’ll arrive at your destination in half the time.”
Foley, who did market research on supersonic jets when he was employed at Dassault Falcon and has worked with Spike, remains skeptical. He forecasts a market of about 300 jets for private owners, or about 30 planes a year for 10 years: “Is that even enough for an engine manufacturer to participate?”
Spike Aerospace
Apparently not. When Aerion shut down, GE Aerospace halted three years of development of the Affinity supersonic engine designed to power Aerion’s AS2. GE, along with major engine builders Pratt & Whitney, Rolls-Royce, Honeywell Aerospace and Safran all passed on developing an engine for Boom, according to AIN.
That left the company with no option but to form an alliance that included Florida Turbine Technologies, GE Additive and StandardAero to invent a propulsion solution, an engine called the Symphony.
“Designing an engine is no easy task, especially from scratch, and it’s potentially a multibillion-dollar exercise beyond designing the plane,” Foley told Robb Report a year ago.
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Despite that, Boom has built the XB-1 and taken it to the sky. “The technology and supply chain exist,” says Scholl. “There’s no fundamental new science—every key technology in this airplane has already flown before.”
In early 2021, Subaru, Mitsubishi Heavy Industries, and several other companies formed Japan Supersonic Research with a goal of having an SST passenger jet by 2030. They partnered with the Japan Aerospace Exploration Agency and have access to JAXA research going back to 1997. Shigeya Watanabe, deputy director, recently told Aero Society it was working on improving current technologies as well as developing more sustainable propulsion technologies.
Sustainability was a non-issue when the Concorde first took off in 1969. It burned four times more fuel than a 747 on a Paris-New York flight. Fifty-five years later, it’s now a core challenge for aviation, especially supersonic aircraft. Environmental scientists Anastasia Kharina and Tim MacDonald wrote in a study for the International Council on Clean Transportation that “commercial SSTs could be three times as fuel intensive per passenger as comparable subsonic aircraft.”
Spike Aerospace
Boom and Exosonic hope to solve the green issue by designing their engines to run on 100-percent sustainable aviation fuel (SAF) while Spike is exploring electric and hydrogen. “The technology for design is so much faster now,” says Kachoria in discussing the engineering challenges. “We can make modifications and see the result onscreen in seconds. They built the Concorde with slide rules and drafting paper and did 10 total iterations. We can do 1,000 simulations in a few hours.”
Kachoria sees supersonic’s potential upside as 900 or more planes over 20 years going to a mix of high-net-worth individuals, fractional leasing services, and airlines. Scholl is even more bullish. “Our ultimate goal is to have supersonic flights on all routes for all passengers,” he says. “These planes will create their own need. As soon as people see others crossing the Pacific in four hours, they’ll say, ‘Why are we sitting in this metal tube for so long when we don’t have to?’”
If Boom and the other supersonic builders succeed, how long will it be before someone is asking a similar question about their jets? Destinus and Hermeus are also aviation start-ups, and they’re developing hypersonic jets that will travel at up to five times the speed of sound.
Boom Aerospace
Pipe dreams or the birth of a new era in flight? The outcome could depend, as Aerion found out, on whether the manufacturers can find the start-up funds, amounting to many billions, for a viable niche in commercial and business aviation. “Never say never,” says analyst Foley. “But these things tend to move at the speed of money, and investors don’t seem to have the risk appetite.”
—
This article was originally published in Robb Report US.
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About Last Night: ‘Culinary Masters 2024’ Celebration at Song Bird
Highlights from the gastronomic extravaganza honouring Neil Perry as our standout chef of the year.
Robb Report ANZ hosted hosted a glittering event last night, feting Neil Perry as the standout chef of the year, at his new Double Bay restaurant, Song Bird.
Editor-in-Chief Horacio Silva fronted a packed room of titans of industry, influencers and gourmands for a gastronomic extravaganza staged over three floors.
Esteemed guests included C-Suiters Michael Saadie (NAB Private Wealth), Maria Lykouras (JB Were), Nick Hooper (Jacob & Co.) and Gretchen (Aware Super), as well as ASX Refinitiv Foundation’s Gerard Doyle, dashing adventurer/philanthropist Luke Hepworth and Atomic 212 founder Barry O’Brien. They savoured an exotic menu crafted by Perry, while enjoying exquisite Petaluma Yellow Label wines. They also got to admire stunning Jacob & Co timepieces and sample chocolates graciously provided by Gaggenau.
The menu featured produce-driven Cantonese specialties, such as delectable Wollemi Peking duck paired with Hoisin sauce, various condiments and homemade pancakes, as well as Abrolhos Island sea scallops elegantly presented on the half shell with vermicelli noodles and a dressing of black bean, garlic, and ginger.
The chicsters in attendance were among the first to experience the buzzworthy new restaurant, with the evening made possible by our fantastic partners Gaggenau, Jacob & Co., Petaluma Wines, NAB Private and Codigo 1530 (with support from Kanebridge Media, The Royal Automobile Club of Australia, Citizen K and ASX Refinitiv).
To be a part of next year’s 2025 Culinary Masters and other coming events, sign up to our weekly newsletter or visit https://robbreport.com.au/events/
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Quiet Storm
Ibiza’s more chilled side—yes, there is one—makes for the perfect backdrop for the new generation of Rolls-Royce’s game-changing Cullinan SUV. Let’s get this peaceful party started.
Every sunrise is a party in Ibiza. Indeed, often it seems like unadulterated hedonism is actively encouraged on the most infamous of the four Balearic Islands, a sun-draped paradise where dusk-to-dawn dance parties segway into swanky beach-club afternoons (often involving more dancing), enjoyed by a melting pot of wealthy international pleasure seekers whose sole aim is to party, and party hard.
While everything you’ve heard about this Mediterranean Bacchanalia by night is likely true, during sunlight hours, the isle tends to move to a slower, more tranquil beat. The laneways around the main hub of Ibiza Town (or Eivissa in Catalan) are populated with pink-skinned tourists who drift from A to B in large, meandering groups. Some are boozing their hangovers away; some are on the deep-fried tapas road to recovery. When they’re not lizard-lounging beside hotel pools, the remainder appear to spend daytimes overindulging their credit cards, either in the endless strips of shops or waiting in queues at the ubiquitous beauty salons, ready to glam-up for the big night ahead.
Streetside, market stalls selling mostly Asia Pacific-sourced “spiritual” paraphernalia are juxtaposed by edgy clubwear stores and high-end fashion boutiques. It may have surface-level notoriety, but Ibiza also enjoys a rich dichotomy; a place where travellers cosplay billionaires, and the billionaires live like bohemians.
This is far from big news to locals and those in-the-know. Since the 1950s, when the island became a haven for avant-garde artists and free-thinkers—notably during the Spanish Civil War—Ibiza has lured a certain type of one-percenter who’s keen to live by the codes of modern luxury but doesn’t want to do so in a flashy, gauche way.
It’s exactly the kind of niche customer that Rolls-Royce claims to intimately know as it launches its new, second-generation Cullinan here during a two-day media jamboree, aiming to not only evolve alongside its clientele but set the tone of affluence itself. Since its 2018 launch, the SUV has remained the crown jewel of the Rolls-Royce stable, a global bestseller that has become a go-to daily driver for many, largely because the promise that came with the vehicle was simple: effortless everywhere. It presents a different profile to the marque’s more formal town cars and coupes—such as the Ghost and Phantom—and offers a Rolls-Royce package that is more social, spacious and adaptable for all of life’s needs and all the roads one may want to travel—including the ones we’ll drive over the next 48 hours.
Our adventure begins around 30 minutes’ drive north of Ibiza Town’s party district on the quieter side of the island, the preferred base of many HNWIs who now call Ibiza home. We’re staying at the secluded Six Senses Resort, situated on the northern tip of the peninsula at Cala Xarraca. The immediate area is surrounded by nature trails, sleepy villages and expansive views of the Mediterranean Sea, while the resort itself has a private, pueblo-like feel, its terracotta buildings engulfed by beds of charming wildflowers. In this corner of the isle, for the right price, world-class DJs who spin at iconic island clubs like Pacha and Amnesia are available for house calls and famed chefs create intimate culinary moments behind closed doors. Enrichment can also be found through spirituality and emerging wellness experiences, such as grounding cacao rituals, sobriety coaching, sustainability education sessions and longevity-focused health clubs.
If you’re currently wondering what place a Rolls-Royce has here, remember that privacy and serenity are hallmarks of this storied brand. And in terms of high-level bespoke offerings, craftsmanship and a real-world view of sustainability focused on things made to last, few automotive brands on the planet can match the expectations of those who inhabit this island.
The next morning, we hit the road. Our initial drive takes us towards the west coast, passing charming white-washed villages, pine forests and olive groves that grow out of red dirt. Cullinan’s torquey, 6.75-litre, V12 engine leaps into action when called upon, and combined with the instinctive feel of the steering, manages to hide its somewhat behemoth size. Though the scenery is divine, the tarmac is undulating, but on the cliff-lined curves and uneven surfaces, the plush underpinning of the Rolls-Royce’s signature “magic carpet ride” ensures we barely feel a bump.
Arriving at our first destination, the marina of Santa Eulària des Riu (where a local informs us that the yacht flying a Dutch flag belongs to F1 driver Max Verstappen), the Cullinan cuts a commanding presence. And here, as our steed’s vibrant paint glistens under the Spanish sun, and its lines nod to those found in the mid-size yachts and chic speedboats in the harbour, it starts to make sense why this car would feel so at home in Ibiza.
Cullinan’s new exterior design has a fresh and sharper sense of verticality, evidenced in the more upright lines, crisp edges, and a more powerful-appearing illuminated Pantheon Grille. As someone who wasn’t that much of a fan of Series I’s appearance, these additions give the car more attitude, making for a pleasant surprise. Some dazzling new paint options are on offer too, such as Emperador Truffle. This minimalist, solid grey-brown was inspired by richly veined brown marble, and when combined with the bespoke “Crystal Over” finish, a lacquer infused with glass particles, elicits a mesmerising sunlight-like shimmer.
Before long, we embark on the next leg of our journey, towards Cala Jondal on the far south of Ibiza, best known for its buzzy, upscale chiringuito (the Spanish word for beach bar), helmed by Sevillian chef Rafa Zafra, formerly of the celebrated El Bulli restaurant. This time, we take an inland route, passing bewildered locals not used to seeing a Spirit of Ecstasy statue close up.
As fun as it is to drive, being a passenger in the Cullinan is an experience in itself. The deep-pile carpet is particularly transcendent, likewise the 18-speaker Bespoke Audio system with its 18-channel, 1400-watt amplifier. Who needs Pacha and Amnesia.
Relaxing on the back pews also gives us a chance to run our eyes over the car’s other interior highlights, not least the cityscape-inspired illuminated facia panel, made using a technique which involves 7,000 dots being laser-etched at different angles and depths onto darkened security glass, leading to a striking, multidimensional effect. Naturally, there’s the option to create your own motif in collaboration with the marque’s bespoke design team.
Speaking to customers’ desires for more boldness, there’s a range of new interior textile options, including an artistic leatherwork technique for the seats, dubbed Placed Perforation, whereby tiny perforations are made in the material to create a custom artwork design; plus, an alluring embroidered rayon fabric textile made from bamboo, a modern reimagining of the type found in historic Rolls-Royce cars. Its development was inspired by the bamboo grove of the Côte d’Azur’s Le Jardin des Méditerranées, a beloved spot of the marque’s co-founder Sir Henry Royce.
Rolls-Royce’s pleasingly pedantic approach to sweating the small stuff can also be seen in its use of an open-pore veneer called Grey Stained Ash, which took four years and six specially trained craftsmen to develop and is individually stained and arranged in a pattern to best suit each car.
This hands-on, artisanal ethos, however, doesn’t come at the expense of contemporary digital elements. The relatively small footprint of Rolls-Royce means it’s able to stay more closely connected with its clientele, and in the Cullinan, via a customer-only app called Whispers, the brand can stay in contact with customers and share new bespoke offerings, relevant lifestyle content and events.
After a dazzling lunch at Rafa Zafra’s beachfront Cala Jondal—which certainly should be first on Whispers’ list of hot dining spots—it’s time to make our way back to the airport and say a regret-tinged adios to the Cullinan.
Details play a role in the meaningfulness of a personalised car, and the stories they allow an object to tell. This is a particularly true at Rolls-Royce, where every car model is handmade to order; where one can select a moment in time and have it mapped out in stars on the roof; where you can bring a box of crystal champagne flutes and have them crushed and mixed into paint; or where you can request a veneer made from your favourite backyard tree as a child. The possibilities are infinite.
As we’ve seen over the past two days, embodying the spirit of an Ibiza-based billionaire might just come down to the unwavering pursuit of personal optimisation. Maybe that’s the bigger ideology at play here under the Balearic sun: that the Cullinan represents a unique kind of private hedonism, a euphoric moment between driver and machine. For now, though, the exhaustion from all the driving is taking its toll. Or maybe, just maybe, we’re tired from dancing into the night to the DJ who came to our private villa the night before. In one way or another, this island always captures you.
The Rolls-Royce Cullinan will be available in Australia in late 2024, price on application; rolls-roycemotorcars.com
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Only The Good Die Young
In a future of floating billionaire summits, do we really want to live forever?
Two thousand tech moguls, shamans, CEOs and DJs packed together on a cruise ship for what organisers call “invitation only, one of a kind experiences where super humans make magic”. What could go wrong? That’s the pitch for Summit at Sea, an event billed as a “floating Davos” for millennial technocrats, staged in international waters off Miami. But even if the marketing lingo sometimes threatens to sink under its own weight (“Wherever your gravitational force takes you, our constellation offers wonder”), Summit at Sea captures something about the zeitgeist of what billionaires are looking for now.
They want woo-woo; they want to microdose mushrooms, ketamine and LSD (as championed by the likes of Sergey Brin and Elon Musk), and they most certainly don’t want to die. This issue is about those issues. Jeff Bezos, Mark Zuckerberg and Peter Thiel are among the squillionaires bankrolling longevity initiatives—presumably to live long enough to be able to spend all their money. But as Alison Boleyn reports in her first story for Robb Report, even those outré efforts—Thiel is said to receive blood transfusions from people under 25—pale when compared to venture capitalist Bryan Johnson, who reportedly spends $2 million a year on anti-ageing methods. For those of us who can’t afford eternal life, however, the good news is the world is still full of earthly delights.
Take the healthful effects of the Greek island of Tinos or driving the new Rolls-Royce around Ibiza, for example. We also check into an integrated wellness clinic in Thailand and a luxury resort in Spain that focuses on gut health—miso soup and a side of algae, anyone?—and luxuriate in Guerlain’s stunning new day spa outside of Athens. And we spend time with Rory Warnock, a breathwork practitioner and ultra-marathon runner whose tips for curing anxiety and promoting wellbeing are being sought by everyone from CEOs and Olympians to companies like Google and Bupa. And like us, he’s also partial to a well-made negroni. Oh, waiter? Maybe we’ll let the ship sail without us.
Robb Report ANZ’s Issue #38 is now on sale. Pick up your copy of our September issue for an invigorating upgrade for the mind, body and wardrobe.
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Forever Young
You’re born, you live, you get old—right? Well, not according to a growing legion of death-dodgers who are prepared to pay any price to reverse the ageing process.
It is, by any estimation, a meeting of strange bedfellows. Gathered here tonight, at the table of a centi-millionaire venture capitalist living in Venice, California, are Kim and Khloé Kardashian, Kris Jenner and the manfluencer-neuroscientist Andrew Huberman. And the reason this hybrid crew has assembled? Part evangelism, part investment drive, and mostly to discuss how to never, ever die.
The menu that evening—black lentils over drifts of veg with berry-strewn nut pudding—nodded to what the head of the table eats every single day, albeit in separate sittings and all before 11.00 am. Bryan Johnson, who sold Braintree Venmo to PayPal for US$800 million (around $1.2 billion) in 2013, now devotes his life and fortune to winding back his biological age. What he calls his “Don’t Die Dinners” manifest a trend in health and wellbeing where the vision of living to 120, 150 and beyond, has moved from anti-ageing scientists, elite athletes and tech eccentrics to a whole new level of celebrity.
“The two futurist topics everyone is obsessed with right now are artificial intelligence and living forever,” says neuroscientist and futurist Joel Pearson. “Interest in longevity has exploded over the last eight months and that’s because of Bryan Johnson’s Don’t Die campaign.”
In March, when doctors injected 300 million young Swedish bone marrow mesenchymal stem cells (MSCs) into Johnson’s knees, hips and shoulders, it was in a clinic in the Bahamian resort owned by Justin Timberlake and Tiger Woods. The 47-year-old—that’s in chronological years; his heart has the biological age of 37—consumes 32 kg of vegetables monthly and more than 100 pills a day, hits bed strictly at 8.30 pm and will repeat the MSC therapy next year so his joints match his already youthful bone mineral density. Other biomarkers show he has the cardiovascular fitness, muscle mass and nighttime erections of a fit 18-year-old. Johnson’s waking hours are devoted to a regimen of therapies and exercises continually recalibrated by a team of more than 30 doctors, with one goal: to slow down the ageing process. Or as Johnson is fond of saying: “Is death no longer inevitable?”
One of Johnson’s July dinner guests, the charismatic Stanford neuroscientist Andrew Huberman, has helped propel this notion of extreme longevity. Huberman Lab is Apple Podcasts’ most popular health and fitness show, and the 16th most popular podcast across all categories. His self-optimisation ethos appeals to the acolytes of the show’s manly backer, former UFC fighter Joe Rogan.
“It’s that bro science,” says Pearson, who heads the Future Minds Lab at UNSW and himself adheres to a routine of saunas, kava and red-light therapy to improve sleep. “It’s the young guys in the gym with the ice baths and the hormones and the hunting.” (Because testosterone declines in men starting from their 30s, attempting to boost the hormone through abstinence has become an ideology of a particularly butch patch of anti-agers; getting good-quality protein by shooting your own is another.)
DJ Steve Aoki (46, but biologically 33) has equipped his Las Vegas home with ice plunge tubs, saunas, pulsed electromagnetic field mats, a hyperbaric oxygen chamber and a tea bar . He has “I’ll sleep when I’m dead” tattooed across his neck and says he’s signed up for “the full-body freeze”—the cryopreservation of his body for future revival.
While US-based futurist Dr Divya Chander says this euphoria around stretching longevity has not extended to women—“I think they still feel limited by their biology”—Hailey Bieber has shown that the gender divide might be shifting. On an episode of The Kardashians, the 27-year-old model (biological age unknown) underwent an intravenous infusion of NAD with her friend Kendall Jenner. NAD (nicotinamide adenine dinucleotide) is a compound in the body that supports cellular process. “I’m going to NAD for the rest of my life and I’m never going to age,” Bieber said on the show. She was visibly joking yet Jennifer Aniston, 55, told the Wall Street Journal last year that she’s also used NAD+ IV drips, and Kourtney Kardashian, 45, calls her liquid form of NAD “the genetic key to longevity”.
The Sydney-based founders of UAre, an app designed to increase longevity, say that in the early years of testing, men and women responded differently to the product. “The conversation with men was more about winning,” says co-founder Marc Pasques. “‘I extended my lifespan by a year by doing more exercise’, or ‘I extended it by two’. Women talked about hanging out with grandkids.” But he goes on to admit that gap in motivation is closing.
UAre has just opened a $1 million seed round and forecasts $10 million in revenue in 2025 and $30 million in 2026. There’s money to be made in extending youth, if not eternal life. Bryan Johnson sells Blueprint basics for US$333 (around $495) a month. The Harvard biologist and author of Lifespan: Why We Age—and Why We Don’t Have To, David Sinclair (chronologically 55; biologically 42), who controversially advocates for resveratrol—a plant compound found in red wine and grapes—as an anti-aging drug and who says there are no limits to how long we can live, has co-patented a skincare line with Caudalie.
Professional services giant PwC argues that the oft-used estimate of the global market value of longevity therapeutics at around $65 billion by 2030 does not take into account the potential for these to replace conventional therapeutics in healthcare. Australia’s first medical facility to offer personalised longevity programs, Longevity Medicine Institute, opened in Sydney’s Double Bay in July. “People are coordinating their aesthetic care with longevity doctors,” says New York-based celebrity cosmetic dermatologist Dr Paul Jarrod Frank, whose clients include Madonna. “They’re using supplements like NAD, newer peptides and various manipulative efforts to try and look younger and live longer.”
Similarly Don Saladino, the personal trainer who’s shaped up Hugh Jackman and Jake Gyllenhaal, emphasises age-extending practices in his star clients’ programs as strongly as any aesthetic goals. As Ryan Reynolds readied himself to assume a “tight-as-hell” costume for this year’s Marvel movie Deadpool & Wolverine, Saladino coached the 47-year-old through better sleep practices, walking and increasing dietary fibre. He reframes strength training as not just body-sculpting but as creating “body armour” for later life, to prevent the falls so catastrophic for the elderly.
And Chris Hemsworth, who plays another Marvel superhero Thor, included efforts to stave off the onset of dementia through meditation and exercise alongside Arctic ice plunges in his bid to increase longevity in the TV series Limitless.
The man who was Australia’s deputy chief medical officer during the Covid-19 pandemic questions the lure of many supplements and longevity interventions. As host of the 9Network’s Do you Want To Live Forever series, Dr Nick Coatsworth visits Okinawa, a “blue zone” where an astonishing number of inhabitants live past 100 in good health. There he watches some local elderly dance to hip-hop. “All that biohacking people do, it’s just a waste of time,” he says. “To live longer, you have to spend time with good friends, keep moving and have a good diet.”
Joel Pearson, who stopped taking resveratrol and NMN supplements years ago after research showed mixed results, agrees. “If there’s compelling evidence showing frequent sauna users can get a 40 per cent drop in all-cause mortality, then why would you spend time worrying about a molecule that has very small effect?”
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Breathing New Life
Ancient cultures have used it for thousands of years to cure anxiety and promote wellbeing; now everyone from CEOs to Olympians are discovering the health benefits of breathwork.
Rory Warnock is not your typical new-age guy. When we meet him, he’s sipping a negroni overlooking the ocean at Casa Amor in Saint-Tropez, dressed in an open-neck shirt, expensive sunglasses and a jaunty Hermès silk scarf tied around his neck; no kombucha teas or healing-crystal necklaces here. His relaxed posture is a far cry from 10 days ago when he was preparing to run a 200 km marathon through the Tian Shan mountain range in remotest Kyrgyzstan. “I carried everything I’d need for six days in the mountains. My pack weighed 10.8 kg on day one, excluding water. And I surprisingly ended up coming third,” he says.
According to Warnock, this staggering feat of endurance was mainly down to one thing: breathwork.
Proclaimed as an all-natural wonder drug by an ever-growing chorus of scientists, doctors and fitness enthusiasts, breathwork describes the act of inhaling and exhaling in a way that brings an overwhelming, sometimes euphoric, sense of calm and balance to your body. Though it dates back thousands of years—evidence has been found to suggest the practice was adpoted in ancient India, and shamanic cultures in South America, Africa and Australia—modern-day breathwork broadly falls into two different categories.
The first is the mindful breathing that forms an essential part of yoga and meditation: alternate nostril breathing, or box breathing, are taught as simple physiological tools to downregulate the nervous system and move the brain from fight or flight mode. It’s believed these simple methods re-tune brain chemistry, by reducing the amount of noradrenaline to the organ—akin to popping Valium or taking a perfectly safe mini-tranquiliser.
The second is holotropic breathing, which is deep, transformative breathwork. Devotees says it’s more like taking a mushroom trip. Pioneered by Dr Stanislav Grof in the ’70s, it invloves laying on your back in the dark and following a sequence of breathing patterns as you’re guided by a trained facilitator—and is often set to music. It’s claimed that this more intensive work can yield powerful results by connecting to the subconscious, releasing accumulated trauma and accessing inner wisdom.
Nine years ago, Scottish-born Warnock took a risk. He traded working for a successful packaged goods company in London for a career as a breathwork coach in Sydney—long before his passion was an internet buzzword. The move, however, was not necessarily driven by financial motives. “I was diagnosed with anxiety and depression at a pretty young age, like 21 or 22 years,” he says, taking another sip of his negroni. “I was pretty much crying myself to sleep for about three years and I didn’t really understand what was going on.”
Dissatisfied with being prescribed “a little white pill” by his doctor and given a “pat on the back”, Warnock began to look for new ways to heal his condition. “I tried to do everything I could to improve myself in a more holistic way and so I got into running,” he says. “I changed my lifestyle.”
And more significantly, he discovered breathwork, giving him a new mission in life. “When I first heard about it, I thought ‘breathwork’, that sounds a bit ridiculous. Someone is going to tell me how to breathe in a certain way and it is going to change how I think and feel and ultimately perform day-to-day? But I went along to one session and that one hour changed the direction of my whole life. I was hooked on the feeling. I was hooked on the immediate effects, hooked on feeling joyful, happy, strong, empowered.”
In person, Warnock’s enthusiasm is infectious, but his testimonials are, increasingly, backed up by science. A 2014 study by the Stanford Research Unit found breathing exercises to be effective for treating PTSD in combat veterans; and by 2016, US Navy seals started using breathwork to achieve calm and focus before battle. British neuroscientist Professor Ian Robertson calls it the “the most precise pharmaceutical you could ever give yourself, side-effect free”, while some researchers claim breathing exercises are an effective, low-cost treatment for PTSD, bi-polar, insomnia, and can even help combat grief.
The general public are buying into the movement, too; according to a report by the Global Wellness Institute, breathwork has experienced a 400 percent uptick in popularity since 2019. And, unsurprisingly, billionaire technology titans, who are always looking for the next big health panacea, are buying in. “It’s all very steeped in Silicon Valley tech culture,” said Jag Gill, a New York-based banker turned tech CEO in a recent interview with The Washington Post.
Dr Smita Dsilva is an ayurvedic doctor (ayurveda being an ancient Indian alternative medicine) at the RAKxa Integrative Wellness in Bangkok, Thailand, a clinic that received celebrity patronage in July when supermodel Kate Moss passed through. “Breathing exercises have been used for centuries as a powerful tool to manage stress and anxiety, increase focus, and improve overall wellbeing. In the high-pressure business world, this is a simple yet effective practice, she says. “Giving attention to the breath promotes the purification of both the mind and body, while also raising the energy. It also frees the mind from unnecessary thoughts that promote anxiety… regular practice can release up to 80 percent of the body’s toxins through the breath.”
And breathwork is not just an elixir for various negative mood states. According to Dsilva, the practise can also help with aesthetic issues: “Kapalbhati pranayama is a specific breathing technique in yoga that involves forceful exhalations and passive inhalations, engaging the abdominal muscles throughout the practice. The vigorous breathing and abdominal contractions help reduce bloating and support the removal of toxins, potentially leading to reduced belly bloating and weight loss.”
These findings will not be news to the clients who flock to Rory Warnock’s breathwork school in Sydney’s Bondi suburb. Or to the Olympic athletes, AFL players and CEOs who are huffing and puffing his studio door down on a regular basis. Most likely due to his soft Scottish accent and self-effacing manner, Rory has been adopted by a raft of high-calibre companies, including Google, Amazon, BUPA and Energy Australia, eager to learn how mindful breathing can bring better productivity to the workplace. He’s an ambassador for Apple and Lululemon, and has evolved into a seasoned conference speaker. Warnock’s brave career-change gamble has clearly paid off.
When he’s not teaching the world’s movers and shakers how to harness the power of something that we all do around 20,000 times a day without even thinking, Rory has gotten into the habit of bookending his year with long-distance races; for him, breathwork and ultra-marathon running are intimately linked. But he insists that mental issues can be addressed on a more prosaic level.
“You don’t have to go for a 45-minute yoga class or a run,” he insists. “You can just do a few minutes or even a few seconds of breathwork and you can move from a low state, to a better mood state. And it is exactly the same with anxiety; if you are feeling stressed and overwhelmed, there are breathing exercises you can do in real time to shift how you feel.” Negronis are allowed, too.
Rory Warnock; and discover Warnock’s breath lessons on Spotify.
