The New Food Fight? Private Jets Are Racing To Serve Cuisine Made By Michelin-Starred Chefs

Food wars take on a new meaning when Michelin-starred restaurants pair up with jet firms to offer a fresh, new take on high-altitude cuisine.

By Jaclyn Trop 17/11/2022

Food fights are becoming standard in private aviation, though it’s a very different war than the 1970s Animal House battles with mashed potatoes and cream-puffs. With the rapid growth in private fliers, many top firms realised their aircraft menus lacked variety and quality, the two features of haute cuisine considered standard in five-star resorts and restaurants.

Leading fractional and membership firms are now rectifying that with dishes that would’ve been considered extravagant, except perhaps on the converted jumbo jets of Russian oligarchs or Arab sheiks. Alliances between jet firms and leading restaurateurs are becoming common.

Schubach Aviation is partnering with Michelin Bib Gourmand Award winner Brian Redzikowski of Waverly in San Diego for its new in-flight menus.
Courtesy Schubach Aviation

On a recent media flight on a Bombardier 7500 Global from Miami to New York, VistaJet unveiled a beautiful spread for several lucky journalists, based on its existing alliance with Nobu. The menu included Yellow Tail Jalapeno, Black Cod with Miso, Prime Beef tenderloin, and other sushi and vegan options.

Chef Nobu Matsuhisa also created Steamed Salmon Dry Miso, a dish that is exclusive for the private-jet firm. “We work to ensure our members have the same level of quality and service in the sky as they would expect on the ground,” said Leona Qi, president of VistaJet US.

High-altitude haute cuisine involves many more challenges than fine dining on the ground. The chefs work around limitations like pressurization, minimal galley equipment, and cooking 24 hours before takeoff.
Courtesy VistaJet

“When you look at this clientele, you know what hotels they visit and the level of service they’re used to everywhere else, especially when private jets cost so much more,” said Kimberly Herrell, CEO of charter operator Schubach Aviation in Carlsbad, California, which has also launched a new haute-cuisine initiative.

But limitations of high-altitude dining—including the effects of elevation, lower humidity, and increased noise and movement on taste buds and senses—has prompted the air providers to look for more creative solutions. Some chefs curate menus that are cooked more than 24 hours before takeoff, refrigerated overnight at the hangar, and served at room temperature—while retaining the Michelin magic.

Nobu has been partnering with VistaJet for several years to provide high-end food on its flights.
Courtesy VistaJet

“There are some elements of dishes such as foams, molecular, and fried foods that won’t travel particularly well, so we have to reinvent them to meet the expectations of our clients,” said Diego Sabino, VistaJet’s vice president of private dining.

The alliances are wide-ranging. NetJets has partnered with Jean-Georges Vongerichten, the three-starred Michelin chef behind the eponymous restaurants, to create a menu for flights departing from the New York metro area featuring vegan-friendly, Asian-inspired American fare. Flexjet most recently worked with chef Geoffrey Zakarian, who curated for fractional owners flying out of New York dishes from his Manhattan staple, The Lambs Club.

Reading, England-based luxury tour operator Red Savannah is touting its on-board cuisine as a major draw for its 15-person inaugural Grand Tour of Europe planned for next September. It will serve cuisine from London members-only dining club Mosimann’s—a frequent fixture at Buckingham Palace that handled Prince William and Prince Harry’s wedding banquets—aboard the Embraer Legacy ER135 between hops along the Greek Isles and Adriatic Riviera.

Forget the box lunch and bagged pretzels. Gourmet food is now becoming standard on many private jets.
Courtesy VistaJet

Schubach Aviation teamed up with Michelin Bib Gourmand Award winner Brian Redzikowski of Waverly in San Diego. Redzikowski, who served time at Le Cirque, Nobu, and Joël Robuchon, created jet-friendly versions of Waverly’s popular dishes that don’t require “five different utensils” or reheating.

“All of our dishes are served cold or room temperature to avoid room for errors,” Redzikowski told Robb Report. “So if it’s a French classic dish with Bearnaise and potato, no, it wouldn’t work, because we can’t heat it up, and everything has to be 100-percent cooked beforehand.”

The smaller the plane, the trickier it gets. Heavy jets usually have a full galley with a refrigerator and oven or microwave, while midsize jets tend to have at least a microwave. Smaller planes, however, have nothing but an ice box.

An oven is standard on the largest long-range heavy business jets, but on mid-range classes below that, it’s usually just a microwave.
Courtesy VistaJet

“When we construct an onboard menu for our clients, we take everything from garnishes, sauces, and sides into consideration,” said Hilary Clark, director of inflight services at Planet 9, a private jet charter and aircraft management company in Van Nuys, California.

Planet 9, which specialises in Falcon, Bombardier and Gulfstream ultra-long range aircraft, sends its flight attendants to train at the Culinary Institute of America in San Antonio, Texas, where they study subjects ranging from food safety to beverage pairings.

Chef Nobu Matsuhisa created this Steamed Salmon Dry Miso dish for VistaJet.
Courtesy VistaJet

Clark said factors considered when planning meal service include “the time of departure, the time of day that the pickup or delivery of food needs to occur, the means of transporting it, the time it will take from picking it up from the restaurant to arriving to the aircraft to then storing it safely, and of course the precautions you need to take to keep the food cold if the clients are running late for departure.”

Some tenets of gastronomy are non-negotiable. Sushi, for example, must remain chilled. If serving caviar, do not forget the mother-of-pearl spoons. “You cannot serve precious caviar with a metal spoon,” Clark said, “as it may alter the taste.”

ADVERTISE WITH US

Subscribe to the Newsletter

Stay Connected

You may also like.

Painted Black

Dion Lee is teaming up with Cho Cho San for an Australian Fashion Week event.

By Horacio Silva 10/05/2024

The more things change, the more things stay the same. Nowhere more than in the fashion world. Despite the vagaries of taste, black remains the go-to colour of choice. Fitting, then, that for next week’s Australian Fashion Week, the perennially black-clad media darling Dion Lee has partnered with Pott’s Point Izakaya joint Cho Cho San on a black-themed late-night ramen bar.

Lee, based in New York and not showing in Sydney next week, has worked with the restaurant to create a menu inspired by his inky, haute-industrial aesthetic and favourite flavours.

As part of the signature offering ($50pp) guests are offered “Dion’s Martini” on arrival (his take on the classic vodka drink spiked with a black olive, natch), a Tokyo-style shoyu ramen with shitake mushrooms, smoked daikon and crunchy tempura shiso leaf, and a winning black sesame and cocoa soft-serve ice-cream replete with black cone. (Trust us, it tastes infinitely better than it sounds.)

Lee rarely strays outside his fashion lane, but a little blackbirdie tells us to expect an announcement soon about a major new collaboration. Let’s hope it involves black ice cream.

Cho Cho San x Dion Lee: Late Night Ramen Bar

Available from May 13-16, 5pm to late.

Signature set: $50pp includes Dion’s Martini, Tokyo Shoyu Ramen and Black Sesame Soft Serve.

To book click here

Buy the Magazine

Subscribe today

Stay Connected

A New Chapter for Jaeger-LeCoultre’s ‘Reverso Stories’

A special Reverso exhibit arrives in Sydney this week.

By Josh Bozin 08/05/2024

Few watch enthusiasts would be unfamiliar with Jaeger-LeCoultre and its enduring Reverso collection. Since 1931, the Reverso has been celebrated as one of the great dress watches of the 20th century.

In recent years, the watch has gone from strength to strength—in 2023 alone, we received the new Reverso Tribute Chronograph, the impressive Duoface Tourbillon, and the slimmer Reverso Tribute Small Seconds—capturing the imagination of casual observers, collectors, and those looking to scale the horological ladder.

Jaeger-LeCoultre
Jaeger-LeCoultre

It is also part of the cultural conversation thanks to exceptional branding experiences, such as ‘Reverso Stories’, a travelling experiential trunk show. Jaeger-LeCoultre is again summoning its movable experience to Australia, this time in the heart of Sydney’s CBD. For a limited time, eager fans can glimpse the Reverso collection up close via a multi-sensory exhibition tracing the history of this remarkable timepiece.

Presented in four chapters ( Icon, Style and design, Innovation, and Craftsmanship), the Reverso story will be told through the lens of Jaeger-LeCoultre’s expert watchmakers, who combine nine decades of craftsmanship, inventiveness, and design into one interactive experience.

As a bonus, guests will be privy to a large-scale art installation by Korean artist Yiyun Kang—commissioned by the Maison under its ‘Made of Makers’ programme—and the launch of three exceptional new Reverso timepieces, yet to be revealed. These watches will showcase skills such as enamelling, gold-leaf paillonage, and gem-setting, mastered by the manufacturer’s in-house Métiers Rares (Rare Handcrafts) atelier.

Jaeger-LeCoultre
Jaeger-LeCoultre

Completing the immersion into the spirit of Art Deco, guests will be able to enjoy a complementary refreshment post-experience at the pop-up Jaeger-LeCoultre 1931 Café.

‘Reverso Stories’ will be held in Sydney’s Martin Place from 10–19 May 2024. It will be open daily from 9 a.m. to 7 p.m. (and 5 p.m. on Sundays) and free to the public. Visitors are welcome to book online here or register upon arrival.

For more information, visit Jaeger-LeCoultre.

 

Buy the Magazine

Subscribe today

Stay Connected

Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

Buy the Magazine

Subscribe today

Stay Connected

8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

Buy the Magazine

Subscribe today

Stay Connected

What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

Buy the Magazine

Subscribe today

Stay Connected