This Classic Mercedes-Benz Was Transformed Into An Electric Restomod

British rebuild specialist Hemmels gives the coveted model roughly 120kW of all-electric power.

By Marco Della Cava 04/03/2021

Between Hemmels‘ vaguely Teutonic-sounding name and obsession with Mercedes-Benz classics, you’d be forgiven for assuming the automotive restoration outfit was based somewhere along the Rhine. Instead, a trip to the town of Cardiff in Wales is required to visit Hemmels’ pristine workshops, where typically on display are four specific Merc models in various states of undress.

Since 2016, Hemmels has had only one goal in mind, to do ground-up rebuilds of vintage Mercedes 300 SL Gullwings and Roadsters, 190SLs, and 280SLs—the latter best known as “Pagodas” for their squared-off roofs. The word “restoration” doesn’t do Hemmels’ work justice. The company, in fact, trademarked its process with the name Neugeboren, or “new born” in German, a nod to the fact that Hemmels believes customers should view the result of each 12-month project as a new car, one-year warranty included.

An electric Mercedes-Benz 280SL "Pagoda" restomod from Hemmels.

An electric Mercedes-Benz 280SL ‘Pagoda’ restomod from Hemmels. Photo: Courtesy of Hemmels Ltd.

With 50 examples of such vehicles already completed, Hemmels has now decided to expand its Mercedes-focused mission to include environmental sustainability. The company is taking orders on the first batch of a dozen electrified 280SL Pagodas, each of which will visually look identical to the storied two-door convertible runabout, but be powered by British-supplied batteries and electric motors capable of a 320km range and roughly the same 120kW made by the original car’s inline-six engine. For $380,000, you get to choose your own paint and leather colour scheme, and suggest any manner of other tweaks the Hemmels team is capable of providing.

The idea of electrifying what has fast become a collectible Mercedes came from looking at the inevitable changes coming to the automotive world, according to Iain Wood, Hemmels head of operations and project lead on the Pagoda conversion, which the company has dubbed the 2809SL.

Building an electric Mercedes-Benz 280SL "Pagoda" restomod from Hemmels.

Members of the Hemmels teamwork on a project’s electrification process. Photo: Courtesy of Hemmels Ltd.

“For the other cars we offer, many of our clients grew up emotionally attracted to them, maybe their parents had one or they saw them as kids on the street,” says Wood. “But with the electrified 280SL, we are aiming for a car that perhaps will appeal to a younger generation who may not know the car. Instead, they like the look but are also concerned about sustainability.”

Wood says a quick trip to the posh streets of London alone provides justification for the 280SL EV project, the growing number of electric cars seen on the road of the capital due, in part, to increasingly strict rules that include making some roads ultra-low emissions zones. “The way we see it, you have two movements going on,” notes Wood. “One is all the coming government regulations that will push electric vehicles forward, and the other is simply the enduring appreciation of cars that have a timeless allure. So the writing is on the wall.”

The interior dash of an electric Mercedes-Benz 280SL "Pagoda" restomod from Hemmels.

An interior that retains the original model’s classic aesthetic. Photo: Courtesy of Hemmels Ltd.

The Pagoda model, whose production life spanned 1963 to 1971, possesses a simplicity of design that is both iconic and lasting, a bit like that of an Eichler mid-century modern home. Designed by legendary automotive draftsmen Paul Bracq and Bela Barenyi, the car was a radical departure from the rounded Mercedes shapes that preceded it. Elegantly squared-off panels were topped by a removable roof that seemed to float, and whose gently concave shape gave rise to the car’s Asian-inspired nickname. While the SLs that followed the 280 were larger and more powerful, the 280 has, in the last decade, seen a new appreciation from collectors recognizing the sophisticated design statement that makes up for the car’s less than sporting nature.

An electric Mercedes-Benz 280SL "Pagoda" restomod from Hemmels.

Each electric conversion starts with a 280SL donor car, originally produced from 1963 through 1971. Photo: Courtesy of Hemmels Ltd.

“This car is about going zero to 60 mph as slowly as possible, so everyone can see you in it,” says Wood with a laugh. In fact, he notes that Hemmels engineers spent considerable time “dialing back the torque” that is normally associated with electric-car performance, wherein off-the-line acceleration is often akin to being aboard a jet launching off an aircraft carrier. “We needed to make sure people wouldn’t rip the differential off the car at a stoplight,” he says. “We think we got it just right.”

An electric Mercedes-Benz 280SL "Pagoda" restomod from Hemmels.

A rebuild from Hemmels takes roughly 12 months to complete and comes with a one-year warranty. Photo: Courtesy of Hemmels Ltd.

Hemmels’ biggest sales pitch is the same to buyers looking for conventional engines or electric motors, and is all about the joy of owning something classic that feels brand new. “Our clients don’t have to worry about how many miles the original car had, or its ownership pedigree or anything like that,” he says. “We’re going to start again—we take it all back to bare metal, every component is better than new. Whatever the car was before, it is yours now.”

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Best fo Europe: Six Senses, Switzerland 

Mend in the mountains at Crans-Montana.

By The Robb Report Team 06/05/2024

Wellness pioneer Six Senses made a name for itself with tranquil, mostly tropical destinations. Now, its first alpine hotel recreates that signature mix of sustainable luxury and innovative spa therapeutics in a world-class ski setting. 

The ski-in, ski-out location above the gondola of one of Switzerland’s largest winter sports resorts allows guests to schuss from the top of the Plaine Morte glacier to the hotel’s piste-side lounge, where they can swap ski gear for slippers, then head straight to the spa’s bio-hack recovery area to recharge with compression boots, binaural beats and an herb-spiked mocktail. In summer, the region is a golf and hiking hub. 

The vibe offers a contemporary take on chalet style. The 78 rooms and suites are decorated in local larch and oak, and all have terraces or balconies with alpine views over the likes of the Matterhorn and Mont Blanc. With four different saunas, a sensory flotation pod, two pools
and a whimsical relaxation area complete with 15,000 hanging “icicles” and views of a birch forest, the spa at Six Senses Crans-Montana makes après ski an afterthought.

You can even sidestep the cheese-heavy cuisine of this region in favour of hot pots and sushi at the property’s Japanese restaurant, Byakko. Doubles from around $1,205; Sixsenses.com

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Best of Europe: Grand Hotel Des Étrangers

Fall for a Baroque beauty in Syracuse, Italy.

By Robb Report Team 06/05/2024

Sicily has seen a White Lotus–fuelled surge in bookings for this summer—a pop-culture fillip to fill up its grandes dames hotels. Skip the gawping crowds at the headline-grabbers, though, and opt instead for an insider-ish alternative: the Grand Hotel des Étrangers, which reopened last summer after a gut renovation.

It sits on the seafront on the tiny island of Ortigia in Syracuse, all cobbled streets and grand buildings, like a Baroque time capsule on Sicily’s southeastern coast. 

Survey the entire streetscape here from the all-day rooftop bar-restaurant, Clou, where the fusion menu is a shorthand of Sicily’s pan-Mediterranean history; try the spaghetti with bottarga and wild fennel or the sea bass crusted in anchovies. Idle on the terrace alfresco with a snifter of avola, the rum made nearby. 

Image: Benedetto Tarantino

As for the rooms, they’ve been renovated with Art Deco–inflected interiors—think plenty of parquet and marble—but the main asset is their aspect: the best of them have private balconies and a palm tree-fringed view out over the Ionian Sea. Doubles from around $665; desetranger.com

 

 

 

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

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