Hublot, Zenith And Bulgari Unveil 25 New Watches

Take a look at the newest releases from LMVH Watch Week.

By Paige Reddinger, Bryan Hood, Rachel Cormack 26/01/2021

Once again, LVMH is ahead of the pack. Last year, the luxury conglomerate released its new watches for 2020 with a splashy January event in Dubai, just weeks before Covid-19 became a global pandemic. The timing was certainly fortuitous for HublotZenithBulgari and Tag Heuer. It gave the brands a chance to be seen in-person by both retailers, press and VIP clients before the business would nearly come to a standstill. This year, the watch division made sure to be first out of the gate again. On Monday, Hublot, Zenith and Bulgari released their new novelties for 2021 during a virtual LVMH watch week. Tag Heuer did not participate, but in a recorded video during a press conference for LVMH Watch Week this morning, Frédéric Arnault, Tag Heuer’s newly minted CEO as of June 2020, said, “The reason for which we are not participating is that on the 4th of February, we will host a digital event announcing the biggest partnership ever for the brand.”

From the rest of the pack, the new offering mostly updates existing models in new colourways and materials. Brands are playing it safe as they regain their footing after manufactures were forced to close for months last spring. But that’s not to say there weren’t a few highlights, such as Bulgari’s Octo Roma Carillon Tourbillon, Hublot’s Spirit of Big Bang Tourbillon 5-Day Power Reserve Carbon White, or a vivid new forest-green Defy 21 from Zenith.

Here is a look at every new release. Stay tuned for more in-depth coverage.

HUBLOT

Hublot Big Bang Integral Ceramic

Hublot Big Bang Integral Ceramic

Hublot Big Bang Integral Ceramic Courtesy of Hublot

For a certain type of Hublot lover, nothing beats a ceramic—which makes the new Big Integral Ceramic a particularly exciting proposition. What differentiates this version from others is its monobloc architecture, meaning that the first link of its bracelet is fused to its 42mm by 13.45mm case. Because of this, the entire outer structure, with the exception of the bezel lugs and the rubber elements on the crown and pushers, is made from ceramic. Inside its svelte case, you’ll find the V2 incarnation of Unico HUB1280 movement, which has a 72-hour power reserve. Previously only available in black, the single-colour, single-material Big Bang Integral Ceramic now comes in white, blue and grey hues and costs approx. $30,000.

Hublot Big Bang Tourbillon Automatic Orange Sapphire

Hublot Big Bang Tourbillon Automatic Orange Sapphire

Hublot Big Bang Tourbillon Automatic Orange Sapphire Courtesy of Hublot

Hublot has proven itself adept at creating and machining different-coloured sapphire cases. Still, the amber-hue on the Big Bang Tourbillon Automatic Orange Sapphire is a world first. But as striking as that through-tinted 45mm by 15.30mm sapphire case may be, it’s not the only noteworthy thing about this piece. That’s because it’s powered by an entirely new tourbillon movement that features self-winding, a new architecture and three sapphire bridges. It’s limited to 50 examples and costs approx. $219,000.

Hublot Classic Fusion Orlinski

Hublot Classic Fusion Orlinski 40 mm

Hublot Classic Fusion Orlinski 40mm Courtesy of Hublot

Bold angles and sharp edges have been a trademark of Richard Orlinski’s Hublot timepieces since he started at the watchmaker back in 2017. These new, monochromatic versions of the Classic Fusion Orlinski are clad entirely in ceramic with the exception of the crown and strap. But there’s so much more to this show piece than its elegant, geometric shape. Inside its thin, 40 mm by 11.10 mm case is a HUB1100 Self-Winding movement that consists of 63 components and 25 jewels. The latest iteration of the approx. $17,600 watch comes in flashy blue and gloss black, both of which call to mind the colour codes used in Orlinksi’s XXL bestiary.

Hublot Big Bang MP-11 in Magic Gold and Blue Sapphire

Hublot Big Bang MP-11 Magic Gold Blue Sapphire

Hublot Big Bang MP-11 Magic Gold Blue Sapphire Courtesy of Hublot

The Big Bang MP-11 has the sort of high-tech movement that serves as the visual centrepiece. The calibre HUB9011 manual-winding skeletonized movement features an entirely original architecture that integrates seven series-coupled barrels that give it a 14-day power reserve. Yes, 14 days. Just as stunning are the two new colourways for its 45mm by 15.30mm case. One is made from the brand’s proprietary scratch-resistant 18-carat Magic gold and costs approx. $116,200, while the other is constructed from transparent blue sapphire and goes for around $171,000. Both are limited to 50 examples.

Hublot Big Bang One Click

Hublot Big Bang One Click

Hublot Big Bang One Click rs.solutions


The latest Big Bang One Click, is a shapeshifting timepiece that offers versatility in spades. Available in satin-finished stainless steel or 18-carat “King Gold,” the chronograph features a 33mm by 10.55mm case that’s been refined for slender wrists and a bezel set with 36 diamonds. The dial is available in black or white and houses the HUB1120 self-winding movement. The standout feature, however, is the interchangeable strap which can be switched in mere seconds thanks to the patented and easy to use “One Click” fastening system. Crafted from natural rubber, the strap is available in an array of colours—electric blue, raspberry pink or terracotta orange, to name just a few, meaning you can coordinate your watch with your outfit, should you so desire. The steel white diamond design is priced at approx. $16,200, while the King Gold white diamond costs around  $30,000.

Hublot Spirit of Big Bang Beige

Hublot Spirit of Big Bang Beige 39 MM

Hublot Spirit of Big Bang Beige 39 MM Courtesy of Hublot

On the heels of pastel pink and blue, Hublot has unveiled a new Big Bang in beige and proved that neutrals are in no way boring. The new timepiece features a satin-finished beige ceramic case that measures 39mm by 12.6mm and a matching sand-coloured sunray dial. The alligator strap is finished in a similar subtle hue and is fitted with a deployant buckle. The bezel, available in polished titanium or 18-carat “King Gold” (Hublot’s new gold colour, containing mainly platinum, that is a shade warmer than 5N 18-carat gold), is set with no less than 50 diamonds and adds a touch of sparkle to the decidedly monochrome design. The King Gold model is priced at around $31,200 while the titanium edition will set you back $25,800.

Hublot Spirit of Big Bang Tourbillon 5-Day Power Reserve Carbon White

Hublot Spirit of Big Bang Tourbillon 5-Day Power Reserve Carbon White

Hublot Spirit of Big Bang Tourbillon 5-Day Power Reserve Carbon White Courtesy of Hublot

While all Hublot watches are built to make a statement, the Spirit of Big Bang Tourbillon 5-Day Power Reserve Carbon White is one of the most striking designs of the new lineup. That is due in part to its skeletonized design that offers a full view, front and back, of its manufacture HUB6020 movement including a tourbillon, visible at 6 o’clock that completes one rotation per minute. The caliber’s architecture had to be specifically designed to fit into its tonneau-style, 42mm by 13.25mm carbon fibre case. The material was specially crafted to reveal its white composite inclusions, which are formed from glass microfibers created as non-woven pieces which are then blended with the carbon fibres using tinted epoxy resin to create the marbled look of its sandwich construction, held together by 6 h-shaped screws. Going the extra mile, the company equipped the handwound caliber with 115 hours of power reserve, displayed in a 5-day segment indicator at 8 o’clock. It comes with a black ceramic and black-plated titanium deployant “One-Click” buckle clasp and retails for $94,700.

ZENITH

Zenith Defy 21 Urban Jungle

Zenith Defy 21 Urban Jungle

Zenith Defy 21 Urban Jungle Courtesy of Zenith

Green watches have become increasingly popular. Whether military-inspired or not, they make a nice style statement for increasingly casual wardrobes. Zenith hopped on the bandwagon with its latest Defy 21, aptly called the “Urban Jungle,” both for its striking leafy hue and its modern construction. It marks the first time the Swiss watchmaker has dressed the model in green ceramic and it comes with a matching rubber insert, with grey edges, that uses a cordura-effect to create the look of a Nato strap without using fabric.

The colour carries through to its El Primero 9004 automatic chronograph movement, which can measure 1/100th of a second for exceptionally close timing, with the main plate and star-shaped oscillating rotor also created in the rich hue. Incredibly precise, it has an escapement operating at 36,000 VpH or 5Hz, while the chronograph functions at an incredible 360,000 VpH or 50 Hz. It comes with approximately 50 hours of power reserve and retails for $18,800.

Zenith Pilot Type 20 Silver Chronograph

Zenith Pilot Type 20 Silver Chronograph

Zenith Pilot Type 20 Silver Chronograph Courtesy of Zenith

Two years ago, Zenith released its first Pilot Type 20 in a sterling silver case on a time-only special edition that was limited to just 200 pieces at $10,000 each. This year, it updated the model in a chronograph version, more true to its aviation roots. Like its predecessor, it also comes in a sterling silver case with a nuanced dial meant to reflect the striations and rivets of the metal panels found on the fuselage of an aircraft. The time around, the case also features two pushers to activate the chronograph, both situated on either side of its unmistakable oversized onion-shaped crown (historically pilots needed larger crowns to help adjust the time while wearing flight gloves).

Other than its chronograph function, the piece has not strayed in design from the 2019 version. It remains 45 mm and has the same extra-large Arabic numerals and cathedral hands topped off in SuperLuminova for legibility. Like its predecessor, this silver chrono is limited to just 250 models, but the extra complication will add a couple of K to the price of the 2019 model, with a retail figure of around $12,600.

It is powered by the El Primero 4069 Automatic movement with 50 hours of power reserve and a frequency of 36,000 VpH.

Fun fact: Zenith’s Type 20 Pilot is inspired by early 20th-century aviator Louis Bleriot, who undertook the first flight across the English Channel in 1909, with a Zenith on his wrist. The historic moment took place just five years after Zenith founder, George Favre-Jacot, completed the second trademark on the Pilot timepiece in 1904.

Editor’s Note: Zenith also released a new Chronomaster Sport and a Chronomaster Revival A385 earlier this month.

BULGARI

Octo Roma

Bulgari Octo Roma Carillon Tourbillon

Bulgari Octo Roma Carillon Tourbillon Courtesy of Bulgari

After all the fanfare and focus on the technical expertise and groundbreaking design of the Octo Finissimo collection, Bulgari turned its attention to the Octo Roma line this year. The showpiece of its 2021 releases is this new Carillon Tourbillon. The 44mm piece employs three hammers fixed directly to the titanium body of the case. They are folded and formed by an expert craftsman before they are hardened at a temperature of 900 degrees. After, they are cleaned and then ironed in an oven at 500 degrees to give the metal a crystalline resonance. They are then lengthened with a file to refine the chords of the ringing. Yes, all of that for the thin and tiny wire-like gongs you see encircling the interior of the case.

The melody sounds three tones in the note of C for the hours, a sequence of mid-range-C notes for the quarters and a mid-note for the minutes. Beyond the positioning of the hammers, sound was maximized and refined with hollowing constructions in the middle case to reduce the amount of metal inside and outside, and three openings were added to the three chimes to allow sound to exit from the chamber. The back has also been hollowed in a titanium grid that protects the resonance and allows sound to be further transmitted to the exterior.

The Caliber BVL428 also comes with cut-out bridges and a unique arrangement of the components to better reveal the mechanism to the wearer (and its spectators). The hammers, gongs and tourbillon cage come in alternating polished steels for depth of presentation, while the mainplate and bridges are treated in PVD.

Unlike other watchmakers attempting to modernize, Bulgari has found a unique design formula that is overtly contemporary while still being sophisticated, and that strategy is hitting all the right notes.

Limited to just 15 pieces worldwide (price upon request), the Octa Roma Carillon Tourbillon will be numbered via an engraving on the crown and comes on a black alligator leather strap with a three-blade folding clasp in DLC titanium.

Bulgari Octo Finissimo

Bulgari Octo Finissimo GMT, Octo Finissimo S Chronograph GMT, Octo Finissimo S

Bulgari Octo Finissimo Chronograph GMT, Octo Finissimo S Chronograph GMT, Octo Finissimo S Courtesy of Bulgari

It was all about small design tweaks on the three new Octo Finissimo releases. First up, the Chronograph GMT model received a new black opaline dial with a new sporty rubber strap designed to look like a fabric strap. The 42mm piece houses the ultra-thin BVL 318 caliber with a peripheral rotor that allows for a thinness of 6.9mm. Previous versions came in monochrome titanium. Next, the steel 43mm by 8.75mm S Chronograph GMT, also equipped with the BVL 318 caliber, was updated with a handsome new blue sunray dial paired with silver counters. The dial colour offers a slightly more traditional take on the otherwise minimalist aesthetic of the Octo. But, in our opinion, the best looking model of the bunch stays true to Bulgari’s pared-down aesthetic. The new 40mm by 6.40mm Octo Finissimo S, a follow up to 2020’s introduction of a stainless steel model, now comes with a new silver vertical-brushed dial, which pairs nicely against the radial-brushed bezel. Previously, the steel version was offered with a black dial, but the new silver dial steel model, powered by the BVL 138 caliber, allows for a sleeker look akin to last year’s ceramic introduction.

Bulgari Diva’s Dream

 

Bulgari Diva's Dream Watches

Bulgari Diva’s Dream Watches Courtesy of Bulgari

Bulgari’s Diva’s Dream collection consistently serves up high-end complication pieces for women as a tribute to history’s grandest dames. The latest offering is no exception. The new Peacock line, which comprises three timepieces, has that signature pop of colour and artfully combines diamonds and ancient techniques in an undeniably alluring way.

Each piece has a luxe 37mm 18-carat rose gold case and breathtaking dial that pays homage to the preening spirit of the peacock in a truly unique way. The first, the Peacock Dishi, features a striking marquetry dial set with 24 natural hand-cut feather elements that were painstakingly sourced from nearly 500 feathers. Limited to 50, it features a total of 440 diamonds and 25 sapphires, along with a deep blue alligator bracelet. Next, the Peacock Diamonds, sees a hand-painted peacock motif set against a mother-of-pearl backdrop and boasts a staggering 1,452 (7.56 carats) of brilliant-cut diamonds. Finally, the Peacock Tourbillon Lumière features a dial decorated with natural peacock feather marquetry and snow-set diamonds. Limited to just 10 pieces, this watch takes some six weeks to complete.

Bulagari Serpenti Spiga

Bulgari Serpenti Spiga Watches

Bulgari Serpenti Spiga Watches Courtesy of Bulgari

Bulgari’s snake-inspired timepieces have been slithering around wrists since the ’40s and the Serpenti range has become a distinct signifier of the brand. The latest collection, Serpenti Spiga, comprises three new serpent-themed timepieces that each feature the classic 33mm snake-shaped dial, Bulgari’s high-precision quartz movement, and a diamond-encrusted wrapping bracelet with an intricate matelassé pattern.

The most subdued of the trio is finished in 18-carat rose gold and sports a mother-of-pearl dial and double-row bracelet with a total of 281 brilliant-cut diamonds. For a little more pizzaz, there’s a second rose-gold timepiece with a triple-row bracelet, black lacquered dial and 461 rocks. And, finally, the piece de resistance, an 18-carat white-gold watch set with a single cabochon-cut blue sapphire. This blingy beauty features a triple-row bracelet with 421 stones, plus a dial that’s decorated with 257 snow pavé-set diamonds.

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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What Venice’s New Tourist Tax Means for Your Next Trip

The Italian city will now charge visitors an entry fee during peak season. 

By Abby Montanez 01/05/2024

Visiting the Floating City just got a bit more expensive.

Venice is officially the first metropolis in the world to start implementing a day-trip fee in an effort to help the Italian hot spot combat overtourism during peak season, The Associated Press reported. The new program, which went into effect, requires travellers to cough up roughly €5 (about $AUD8.50) per person before they can explore the city’s canals and historic sites. Back in January, Venice also announced that starting in June, it would cap the size of tourist groups to 25 people and prohibit loudspeakers in the city centre and the islands of Murano, Burano, and Torcello.

“We need to find a new balance between the tourists and residents,’ Simone Venturini, the city’s top tourism official, told AP News. “We need to safeguard the spaces of the residents, of course, and we need to discourage the arrival of day-trippers on some particular days.”

During this trial phase, the fee only applies to the 29 days deemed the busiest—between April 25 and July 14—and tickets will remain valid from 8:30 am to 4 pm. Visitors under 14 years of age will be allowed in free of charge in addition to guests with hotel reservations. However, the latter must apply online beforehand to request an exemption. Day-trippers can also pre-pay for tickets online via the city’s official tourism site or snap them up in person at the Santa Lucia train station.

“With courage and great humility, we are introducing this system because we want to give a future to Venice and leave this heritage of humanity to future generations,” Venice Mayor Luigi Brugnaro said in a statement on X (formerly known as Twitter) regarding the city’s much-talked-about entry fee.

Despite the mayor’s backing, it’s apparent that residents weren’t totally pleased with the program. The regulation led to protests and riots outside of the train station, The Independent reported. “We are against this measure because it will do nothing to stop overtourism,” resident Cristina Romieri told the outlet. “Moreover, it is such a complex regulation with so many exceptions that it will also be difficult to enforce it.”

While Venice is the first city to carry out the new day-tripper fee, several other European locales have introduced or raised tourist taxes to fend off large crowds and boost the local economy. Most recently, Barcelona increased its city-wide tourist tax. Similarly, you’ll have to pay an extra “climate crisis resilience” tax if you plan on visiting Greece that will fund the country’s disaster recovery projects.

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Omega Reveals a New Speedmaster Ahead of the Paris 2024 Olympics

Your first look at the new Speedmaster Chronoscope, designed in the colour theme of the Paris Olympics.

By Josh Bozin 26/04/2024

The starters are on the blocks, and with less than 100 days to go until the Paris 2024 Olympics, luxury Swiss watchmaker Omega was bound to release something spectacular to mark its bragging rights as the official timekeeper for the Summer Games. Enter the new 43mm Speedmaster Chronoscope, available in new colourways—gold, black, and white—in line with the colour theme of the Olympic Games in Paris this July.

So, what do we get in this nicely-wrapped, Olympics-inspired package? Technically, there are four new podium-worthy iterations of the iconic Speedmaster.

Omega

The new versions present handsomely in stainless steel or 18K Moonshine Gold—the brand’s proprietary yellow gold known for its enduring shine. The steel version has an anodised aluminium bezel and a stainless steel bracelet or vintage-inspired perforated leather strap. The Moonshine Gold iteration boasts a ceramic bezel; it will most likely appease Speedy collectors, particularly those with an affinity for Omega’s long-standing role as stewards of the Olympic Games.

Notably, each watch bears an attractive white opaline dial; the background to three dark grey timing scales in a 1940s “snail” design. Of course, this Speedmaster Chronoscope is special in its own right. For the most part, the overall look of the Speedmaster has remained true to its 1957 origins. This Speedmaster, however, adopts Omega’s Chronoscope design from 2021, including the storied tachymeter scale, along with a telemeter, and pulsometer scale—essentially, three different measurements on the wrist.

While the technical nature of this timepiece won’t interest some, others will revel in its theatrics. Turn over each timepiece, and instead of a transparent crystal caseback, there is a stamped medallion featuring a mirror-polished Paris 2024 logo, along with “Paris 2024” and the Olympic Rings—a subtle nod to this year’s games.

Powering this Olympiad offering—and ensuring the greatest level of accuracy—is the Co-Axial Master Chronometer Calibre 9908 and 9909, certified by METAS.

Omega

A Speedmaster to commemorate the Olympic Games was as sure a bet as Mondo Deplantis winning gold in the men’s pole vault—especially after Omega revealed its Olympic-edition Seamaster Diver 300m “Paris 2024” last year—but they delivered a great addition to the legacy collection, without gimmickry.

However, the all-gold Speedmaster is 85K at the top end of the scale, which is a lot of money for a watch of this stature. By comparison, the immaculate Speedmaster Moonshine gold with a sun-brushed green PVD “step” dial is 15K cheaper, albeit without the Chronoscope complications.

The Omega Speedmaster Chronoscope in stainless steel with a leather strap is priced at $15,725; stainless steel with steel bracelet at $16,275; 18k Moonshine Gold on leather strap $54,325; and 18k Moonshine Gold with matching gold bracelet $85,350, available at Omega boutiques now.

Discover the collection here

 

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Here’s What Goes Into Making Jay-Z’s $1,800 Champagne

We put Armand de Brignac Blanc de Noirs Assemblage No. 4 under the microsope.

By Mike Desimone And Jeff Jenssen 23/04/2024

In our quest to locate the most exclusive and exciting wines for our readers, we usually ask the question, “How many bottles of this were made?” Often, we get a general response based on an annual average, although many Champagne houses simply respond, “We do not wish to communicate our quantities.” As far as we’re concerned, that’s pretty much like pleading the Fifth on the witness stand; yes, you’re not incriminating yourself, but anyone paying attention knows you’re probably guilty of something. In the case of some Champagne houses, that something is making a whole lot of bottles—millions of them—while creating an illusion of rarity.

We received the exact opposite reply regarding Armand de Brignac Blanc de Noirs Assemblage No. 4. Yasmin Allen, the company’s president and CEO, told us only 7,328 bottles would be released of this Pinot Noir offering. It’s good to know that with a sticker price of around $1,800, it’s highly limited, but it still makes one wonder what’s so exceptional about it.

Known by its nickname, Ace of Spades, for its distinctive and decorative metallic packaging, Armand de Brignac is owned by Louis Vuitton Moët Hennessy and Jay-Z and is produced by Champagne Cattier. Each bottle of Assemblage No. 4 is numbered; a small plate on the back reads “Assemblage Four, [X,XXX]/7,328, Disgorged: 20 April, 2023.” Prior to disgorgement, it spent seven years in the bottle on lees after primary fermentation mostly in stainless steel with a small amount in concrete. That’s the longest of the house’s Champagnes spent on the lees, but Allen says the winemaking team tasted along the way and would have disgorged earlier than planned if they’d felt the time was right.

Chef de cave, Alexandre Cattier, says the wine is sourced from some of the best Premier and Grand Cru Pinot Noir–producing villages in the Champagne region, including Chigny-les-Roses, Verzenay, Rilly-la-Montagne, Verzy, Ludes, Mailly-Champagne, and Ville-sur-Arce in the Aube département. This is considered a multi-vintage expression, using wine from a consecutive trio of vintages—2013, 2014, and 2015—to create an “intense and rich” blend. Seventy percent of the offering is from 2015 (hailed as one of the finest vintages in recent memory), with 15 percent each from the other two years.

This precisely crafted Champagne uses only the tête de cuvée juice, a highly selective extraction process. As Allen points out, “the winemakers solely take the first and freshest portion of the gentle cuvée grape press,” which assures that the finished wine will be the highest quality.  Armand de Brignac used grapes from various sites and three different vintages so the final product would reflect the house signature style. This is the fourth release in a series that began with Assemblage No. 1. “Testing different levels of intensity of aromas with the balance of red and dark fruits has been a guiding principle between the Blanc de Noirs that followed,” Allen explains.

The CEO recommends allowing the Assemblage No. 4 to linger in your glass for a while, telling us, “Your palette will go on a journey, evolving from one incredible aroma to the next as the wine warms in your glass where it will open up to an extraordinary length.” We found it to have a gorgeous bouquet of raspberry and Mission fig with hints of river rock; as it opened, notes of toasted almond and just-baked brioche became noticeable. With striking acidity and a vein of minerality, it has luscious nectarine, passion fruit, candied orange peel, and red plum flavors with touches of beeswax and a whiff of baking spices on the enduring finish. We enjoyed our bottle with a roast chicken rubbed with butter and herbes de Provence and savored the final, extremely rare sip with a bit of Stilton. Unfortunately, the pairing possibilities are not infinite with this release; there are only 7,327 more ways to enjoy yours.

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