Robb Interview: MB&F’s Max Busser and H.Moser & Cie’s Edouard Meylan

Two independent watchmaking juggernauts talk about their latest collaboration.

By Robb Report 18/06/2020

The release of two exclusive timepieces – the Legacy Machine 101 and the Endeavour Cylindrical Tourbillon –  has been the most exciting and most talked-about news in recent watchmaking memory. It marks an unprecedented collaboration between MB&F and H.Moser & Cie, two juggernauts of the industry

Naturally, Robb Report had to get in on all the action inviting head honchos, Max Busser of MB&F and Edouard Meylan of H.Moser & Cie. to delve into their process of collaboration and what has made it so successful thus far. Both watchmakers, as it turns out, have very different approaches to watchmaking. What they do have in common, however, lies at the root of all their successes – a shared obsession with perfection. Here’s how things went down.

MB&F and H. Moser & Cie.
The Legacy Machine 101 (LM101) and Endeavour Cylindrical Tourbillon

How did the collaboration between MB&F and H. Moser & Cie. come about?

Max Büsser: MB&F has been working with Precision Engineering (the high-spring manufacturing part of Moser) for over 10 years. I’ve always been blown away by what Edouard and his team have managed to do at Moser and I’ve always loved what they did. So, at some point, I asked Edouard if he would want to do a collaboration together. He really caught me on the wrong foot because he said, “Okay, but you would need to do something for [H. Moser & Cie.]”.

Edouard Meylan: When Max offered to do a collaboration together, I felt that it was worth trying something different. There’s a saying that goes “you’re always stronger together”. H. Moser & Cie. and MB&F share similar values and [both Max and myself] appreciate the vision we have for the brands going forward. I wanted this collaboration to benefit from our creativity, as well as the amazing teams that we both have.

What was the collaboration process like?

MB: I’ve always found it extremely complicated to create within boundaries – I created MB&F specifically not to have any boundaries. So, it was an interesting challenge for me.

EM: We wanted this collaboration to be neutral. There were two rules we established from the very beginning: Firstly, that both models should reflect both brands, and secondly, that the elements in both watches be elements that already existed beforehand.

Both watches offer steel cases, why steel over precious metals like gold or platinum?

MB: Because steel is the new platinum. In high-end brands, steel is extremely rare and therefore it’s even more valuable. Let’s not forget that we are watchmakers. The material of the case should not be [the decisive factor] when you buy one of our pieces. For MB&F, we did our 10th-anniversary watch (the HMX) with steel, so it made sense that our 15th anniversary would also be in that vein.

EM: Our reason was that Max wanted to make it in steel, so we said, “Okay, let’s make it in steel”.

What differences or disagreements did you each encounter during the collaboration?

MB: My whole team will tell you that I am a champion at making our lives complicated. I want to try this and that, to find ways to improve many things. Edouard is extremely pragmatic and efficient, which is what I am absolutely not. It was interesting to learn and observe how he operates. I think we have both been enriched by this whole experience.

EM: I could learn from the process of creativity that Max and his team have, to avoid cases in the past when my team and I felt we could have done better. But I do also remember having some discussions where I raised my eyes and had to go, “No, Max, I cannot do that. I cannot go to my team and tell them we have to modify that”. We both have had to make compromises, but the outcome turned out great.

Did the launch go as planned? Did you consider postponing the launch due to Covid-19?

MB: It’s honestly been the most extraordinary launch we’ve ever had in 15 years. All 60 pieces of the LM101 were accounted for at retail, four days after launch – this has never, ever happened and we’ve had some pretty cool watches in the past. Of course, it’s not only because we launched it now. It’s a whole conjunction of all sorts of things. But it comes back to what Edouard said at the beginning: Together, we’re stronger. If there’s one thing we’ve learned during this Covid-19 period, it’s how important it is to be together. We’ve arrived at this moment that wasn’t planned, but it’s a great showcase of what I’ve always believed in for all my watchmaking years.

EM: The plan was to launch during Watches and Wonders. We were supposed to have our booths next to each other, so people could see one brand and then the other. Unfortunately, we couldn’t do that. The plan was to then launch in April, but we postponed it for a few months as all our stores were closed. But still, I think it was a great success. Had we launched during Watches and Wonders, it would still have been amazing, but one among many others. Last week, there weren’t many launches and I think we made a smash.

Would you ever collaborate again?

MB: Yes, definitely – but not immediately. It’s tough because we’ve already got tonnes of ideas as a follow-up to what we’ve done. We have to have the courage to make what we’ve done collectable, and not come out in a year or so with something new. Even though we would like to, it has to take some time. There are many reasons to collaborate. You collaborate to work with someone that’s not like you. We could not each have achieved what we have in this collaboration, by working on our own.

EM: The problem is once you’ve set the bar, you need to hit higher. We don’t want to make something that is less amazing than what we’ve done. It’s a dream [come true] to have achieved what we have because it’s not always the case in the industry. It’s also the next nightmare because what comes next must be at the same level of [quality] as what we’ve accomplished, which is a big challenge. But I would encourage other brands to do the same. I think to collaborate is the best thing.

 

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Minerality in Wine, Explained: How It Affects Taste, Aroma and Texture

And an exploration of the regions that produce great mineral-driven varietals.

By Mike Desimone And Jeff Jenssen 07/05/2024

If you have taken part in a wine tasting, read an article about wine, or even glanced at the back label of a bottle of wine, you have likely encountered the word minerality. But defining what that means exactly is where the problems can start—even wine experts disagree on what it is and how it expresses itself in the glass.

Minerality refers to a flavour profile and often a palpable sensation in the mouth. The flavours generally involve rocks or fossils, such as stone, river rock, flint, gravel, slate, asphalt and oyster shell. There is also a sense of salinity, often derived from volcanic soils, that is a component of mineral-driven wines. This is different from other earthy flavours such as forest floor or peat. When we host tastings, very few people will own up to having licked rocks as a child, but almost everyone has gotten a stray bit of oyster or clam shell in their mouth and can recall the taste and texture. Most of us can remember the scent of a chalkboard or pencil lead from our childhood, and even those who have never fired a gun are familiar with flint or gunpowder from firecrackers.

When minerality is discussed, it is often a quality ascribed to white wine such as Riesling, Assyrtiko, Sauvignon Blanc or Burgundian Chardonnay. We may not hear about minerality in red wine so much because the oak used for maturation may mask the flavours and aromas associated with minerality. However, two reds sometimes described as having mineral qualities are those from the volcanic soils of Mount Etna in Sicily and the shale and quartz vineyards of Priorat in Spain. A prime example of the mineral-driven style is Chablis in the northernmost reaches of Burgundy, whose wines are made with 100 percent Chardonnay. The wines have a distinctly different character than the oaky, buttery style prevalent in Napa Valley and further south in Burgundy.

Walking through the vineyards of Chablis you can see abundant fossilised oyster shells that date back 150 million years to the Upper Jurassic period, when this area was at the bottom of the sea. Dig a bit; you will find calcified ammonites and spiral-shaped cephalopods from the same era. While vineyard soil is a discussion for another day, the grey limestone here is called Kimmeridgian, named for the village of Kimmeridge in Dorset, England, where it was first identified. As Thierry Bellicaud, president of Domaine Laroche in Chablis told Robb Report, “The Kimmeridgian limestone soil, which is unique to this area, delivers all needed nutrients for the balance of the vines. The terroir nurtures the vines which then express its personality in the grapes.”

Fossils from ancient seabeds contribute to the flavour of the wine.
DOMAINE LAROCHE, CHABLIS, FRANCE

Asked how soil composition influences one of Domaine Laroche’s wines, Bellicaud referenced its Chablis Grand Cru Les Blanchots, “Les Blanchots is a unique terroir made of a layer of white clay on Kimmeridgian limestone with ammonites. This is the ideal combination to keep the right amount of water for the roots. The southeast exposure allows slow ripening and favours aroma development. It is one of the areas in the appellation where you can easily find oyster fossils (called Exogyra virgula). The Grand Cru Les Blanchots is delicate, refined and silky in texture.”

Assyrtiko from Santorini is almost always described as possessing a mineral quality as well as a touch of salinity, which can be attributed to the black volcanic soil in which it grows as well as to the Aegean Seaspray that wafts over the island’s vineyards. Mosel Valley Riesling’s leanness and flinty character come from the red and blue limestone in which it is cultivated.

Italy’s Soave region is also known for the minerality of its wine. Alessio Inama, third-generation family leader and director of sales, marketing and communication at Inama Azienda Agricola, told Robb Report, “Soave Classico is a volcanic region with soil made up of basaltic rocks, volcanic tuffs and ashes that date back 30 million years. The soils offer minerals in their natural form, which impact the composition of the plants themselves. In the case of grape vines, the soils have a major influence on the resulting flavours of the wines, which are mineral and floral.”

Known for their scrupulous mapping of micro-plots within their vineyards, the Inamas produce several different Soave wines made with the Garganega grape. Inama I Palchi Foscarino Grande Cuvée Soave DOC is crafted from the family’s best plots on Monte Foscarino. Inama explained, “The soil of Foscarino is a mix of pure magma, ashes and basaltic rocks that deteriorated over millions of years into a dark clay that is extremely rich in minerals. The grapes from those 40-year-old vines have strong personality, great intensity and texture, delivering a complex bouquet of white flowers, citrus notes and flinty sensations.”

The Priorat wine region in Spain is known for its minerality.
SCALA DEI, PRIORAT, SPAIN

While the sensation of minerality can be less obvious in red wines, Spanish Garnacha and Sicilian Nerello Mascalese are two grapes that often exhibit it, thanks to both the locales from which they hail as well as the often-judicious use of oak. The slopes of eastern Sicily’s Mount Etna are covered with volcanic soils composed of pumice, black ash and basalt. Priorat, a region close to Barcelona in northeast Spain, is blessed with black quartz, slate and mica soils called llicorella. Here you will find vineyards covered with small fragments of black and grey striated rock sitting atop blue and red soils embedded with the same.

Ricard Rofes, winemaker at Scala Dei in Priorat, refers to its Mas Deu vineyard as one of the winery’s “jewels.” The origin of Scala Dei Tribut and Masdeu, it sits 800 meters (2,625 feet) above sea level. Rofes told Robb Report, “In this elevated area the clay and limestone soils are ideal for growing Grenache, giving the wine that touch of acidity and freshness that makes it unique. The red-clay soils and the altitude of the vineyards located in the lap of the Sierra de Montsant give it freshness and the llicorella soils impart a genuine imprint. Our wine is the pure expression of the fruit and the terroir with a distinct personality.”

 

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Best fo Europe: Six Senses, Switzerland 

Mend in the mountains at Crans-Montana.

By The Robb Report Team 06/05/2024

Wellness pioneer Six Senses made a name for itself with tranquil, mostly tropical destinations. Now, its first alpine hotel recreates that signature mix of sustainable luxury and innovative spa therapeutics in a world-class ski setting. 

The ski-in, ski-out location above the gondola of one of Switzerland’s largest winter sports resorts allows guests to schuss from the top of the Plaine Morte glacier to the hotel’s piste-side lounge, where they can swap ski gear for slippers, then head straight to the spa’s bio-hack recovery area to recharge with compression boots, binaural beats and an herb-spiked mocktail. In summer, the region is a golf and hiking hub. 

The vibe offers a contemporary take on chalet style. The 78 rooms and suites are decorated in local larch and oak, and all have terraces or balconies with alpine views over the likes of the Matterhorn and Mont Blanc. With four different saunas, a sensory flotation pod, two pools
and a whimsical relaxation area complete with 15,000 hanging “icicles” and views of a birch forest, the spa at Six Senses Crans-Montana makes après ski an afterthought.

You can even sidestep the cheese-heavy cuisine of this region in favour of hot pots and sushi at the property’s Japanese restaurant, Byakko. Doubles from around $1,205; Sixsenses.com

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Watch of the Week: TAG Heuer Formula 1 | Kith

The legendary sports watch returns, but with an unexpected twist.

By Josh Bozin 02/05/2024

Over the last few years, watch pundits have predicted the return of the eccentric TAG Heuer Formula 1, in some shape or form. It was all but confirmed when TAG Heuer’s heritage director, Nicholas Biebuyck, teased a slew of vintage models on his Instagram account in the aftermath of last year’s Watches & Wonders 2023 in Geneva. And when speaking with Frédéric Arnault at last year’s trade fair, the former CEO asked me directly if the brand were to relaunch its legacy Formula 1 collection, loved by collectors globally, how should they go about it?

My answer to the baited entreaty definitely didn’t mention a collaboration with Ronnie Fieg of Kith, one of the world’s biggest streetwear fashion labels. Still, here we are: the TAG Heuer Formula 1 is officially back and as colourful as ever.

As the watch industry enters its hype era—in recent years, we’ve seen MoonSwatches, Scuba Fifty Fathoms, and John Mayer G-Shocks—the new Formula 1 x Kith collaboration might be the coolest yet. 

TAG Heuer
TAG Heuer

Here’s the lowdown: overnight, TAG Heuer, together with Kith, took to socials to unveil a special, limited-edition collection of Formula 1 timepieces, inspired by the original collection from the 1980s. There are 10 new watches, all limited, with some designed on a stainless steel bracelet and some on an upgraded rubber strap; both options nod to the originals.

Seven are exclusive to Kith and its global stores (New York, Los Angeles, Miami, Hawaii, Tokyo, Toronto, and Paris, to be specific), and are made in an abundance of colours. Two are exclusive to TAG Heuer; and one is “shared” between TAG Heuer and Kith—this is a highlight of the collection, in our opinion. A faithful play on the original composite quartz watch from 1986, this model, limited to just 1,350 pieces globally, features the classic black bezel with red accents, a stainless steel bracelet, and that creamy eggshell dial, in all of its vintage-inspired glory. There’s no doubt that this particular model will present as pure nostalgia for those old enough to remember when the original TAG Heuer Formula 1 made its debut. 

TAG Heuer
TAG Heuer

Of course, throughout the collection, Fieg’s design cues are punctuated: the “TAG” is replaced with “Kith,” forming a contentious new brand name for this specific release, as well as Kith’s slogan, “Just Us.”

Collectors and purists alike will appreciate the dedication to the original Formula 1 collection: features like the 35mm Arnite cases—sourced from the original 80s-era supplier—the form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie, are all welcomed design specs that make this collaboration so great. 

Every TAG Heuer Formula 1 | Kith timepiece will be presented in an eye-catching box that complements the fun and colour theme of Formula 1 but drives home the premium status of this collaboration. On that note, at $2,200 a piece, this isn’t exactly an approachable quartz watch but reflects the exclusive nature of Fieg’s Kith brand and the pieces he designs (largely limited-edition). 

TAG Heuer
TAG Heuer

So, what do we think? It’s important not to understate the significance of the arrival of the TAG Heuer Formula 1 in 1986, in what would prove integral in setting up the brand for success throughout the 90’s—it was the very first watch collection to have “TAG Heuer” branding, after all—but also in helping to establish a new generation of watch consumer. Like Fieg, many millennial enthusiasts will recall their sentimental ties with the Formula 1, often their first timepiece in their horological journey.  

This is as faithful of a reissue as we’ll get from TAG Heuer right now, and budding watch fans should be pleased with the result. To TAG Heuer’s credit, a great deal of research has gone into perfecting and replicating this iconic collection’s proportions, materials, and aesthetic for the modern-day consumer. Sure, it would have been nice to see a full lume dial, a distinguishing feature on some of the original pieces—why this wasn’t done is lost on me—and perhaps a more approachable price point, but there’s no doubt these will become an instant hit in the days to come. 

The TAG Heuer Formula 1 | Kith collection will be available on Friday, May 3rd, exclusively in-store at select TAG Heuer and Kith locations in Miami, and available starting Monday, May 6th, at select TAG Heuer boutiques, all Kith shops, and online at Kith.com. To see the full collection, visit tagheuer.com

 

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Best of Europe: Grand Hotel Des Étrangers

Fall for a Baroque beauty in Syracuse, Italy.

By Robb Report Team 06/05/2024

Sicily has seen a White Lotus–fuelled surge in bookings for this summer—a pop-culture fillip to fill up its grandes dames hotels. Skip the gawping crowds at the headline-grabbers, though, and opt instead for an insider-ish alternative: the Grand Hotel des Étrangers, which reopened last summer after a gut renovation.

It sits on the seafront on the tiny island of Ortigia in Syracuse, all cobbled streets and grand buildings, like a Baroque time capsule on Sicily’s southeastern coast. 

Survey the entire streetscape here from the all-day rooftop bar-restaurant, Clou, where the fusion menu is a shorthand of Sicily’s pan-Mediterranean history; try the spaghetti with bottarga and wild fennel or the sea bass crusted in anchovies. Idle on the terrace alfresco with a snifter of avola, the rum made nearby. 

Image: Benedetto Tarantino

As for the rooms, they’ve been renovated with Art Deco–inflected interiors—think plenty of parquet and marble—but the main asset is their aspect: the best of them have private balconies and a palm tree-fringed view out over the Ionian Sea. Doubles from around $665; desetranger.com

 

 

 

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8 Fascinating Facts You Didn’t Know About Aston Martin

The British sports car company is most famous as the vehicle of choice for James Bond, but Aston Martin has an interesting history beyond 007.

By Bob Sorokanich 01/05/2024

Aston Martin will forever be associated with James Bond, ever since everyone’s favourite spy took delivery of his signature silver DB5 in the 1964 film Goldfinger. But there’s a lot more to the history of this famed British sports car brand beyond its association with the fictional British Secret Service agent.

Let’s dive into the long and colourful history of Aston Martin.

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